Paid Marketing Executive

**About TheSqua.re**

Our mission at TheSqua.re is to be the world’s best-loved digital corporate housing and luxury alternate accommodation company. We do this by providing the largest choice of alternate accommodations - beautifully furnished boutique style apartments in every major city on the planet, using our award-winning proprietary suite of technology and our best-in-class customer service / account management levels. It's no wonder we have achieved the highest NPS (Net Promoter Score) levels in leading global corporate travel programs powering our firm’s 50% annual growth for several years in a row.

**Roles & Responsibilities**

**Job Description-Performance marketing**

Are you an experienced performance marketer with a track record of delivering growth across digital channels? Are you a creative, innovative, dynamic and a free thinker? If so, we are looking for you to join our exciting team.

With offices in London, New York, Delhi and Mumbai, TheSqua.re LTD is an alternative accommodation marketplace that is seeking marketing leaders to help reshape the industry. Our mission at TheSqua.re is to not only to become a market leader in alternative accommodation, but to also to define the industry when it comes to innovation and technology.

We do this by providing the largest choice of alternate accommodations - beautifully furnished boutique style apartments in every major city on the planet - using our award winning AI driven proprietary suite of technology and our best in class customer service and account management levels. It's no wonder we have achieved the highest NPS (Net Promoter Score) levels in leading global corporate travel programs powering our firm’s 50% annual growth for several years in a row.

This is an opportunity to work in a role that encompasses both B2B and B2C elements, whilst offering you a chance to work in the exciting travel and technology industries.

**Responsibilities**:

- Plan and execute digital marketing campaigns on Google, with a focus on growth and acquisition across a multi-channel approach.
- Measure and report performance of digital marketing campaigns, including cost per acquisition, ROI.
- Identify trends and insights, optimize spends and performance
- Create growth strategies for traffic and enquiries
- Constantly optimize marketing activities to improve return on investment across PPC and paid marketing campaigns
- Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers
- Reviewing and analyzing a portfolio of sites for areas that can be improved and optimized in terms of user journey and landing page experience
- Identifying powerful and high intent keywords to drive the most valuable traffic
- Work closely with the regional sales & reservation team to improve the quality of enquiries from ecommerce

**Requirements**:
**5-8years experience.**
- Strong academic background
- Strong understanding of Google Analytics, Search & Display Ads
- A can do attitude
- Demonstrable record of managing large PPC budgets
- Great attention to detail
- Experience working on a digital marketplace with high traffic
- Experience in creating a high value global audience
- Excellent communication skills to speak to international audiences
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and inspire
- Strong experience in setting up and optimizing Google AdWords campaigns
- Track record of utilising data-driven analysis to improve marketing KPIs, and ecommerce performance.
- Up-to-date with the latest trends and best practices in digital marketing
- Ability to identify and curate marketing campaigns that respond to the varying consumer personas e,g, Luxury, Budget and Corporate Travellers.

**Team**

Tech/Marketing: We have an expert team comprises of IITians,IIMs and DTU Grads.

Biz Dev : GM of sales with experience leading sales teams of 50m USD.

Other : In addition, we have 140 highly motivated staff spread across several offices in few countries and metros of India.

**Advisors/Board**
- Leading UK VC Fund manager
- Google MD and head of International competition law
- Ex CEO of USD billion dollar plus bank
- Former CMO, India’s leading e Com business

**Job Types**: Full-time, Permanent

**Benefits**:

- Health insurance
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund
- Work from home

Schedule:

- Day shift
- Fixed shift
- Morning shift

Supplemental Pay:

- Commission pay
- Performance bonus
- Quarterly bonus
- Yearly bonus

Ability to commute/relocate:

- New Delhi, Delhi: Reliably commute or planning to relocate before starting work (preferred)

Application Question(s):

- Have you managed global PPC campaigns with a budget of around INR 55 Lakh or higher?
- Do you have a good record of managing large PPC budgets?
- Have you worked with any hospitality or travel companies before? If yes please mention the name of the organisati