PPC Executive

**About us**

iSmatRecruit is a SaaS (Software As A Service) company offering an Applicant Tracking System (ATS) and Recruiting CRM software for recruitment agencies and corporate HRs across the global market. We are on a mission to be the world's most loved, most simple, most customer-centric, and most profitable ATS & Recruiting CRM Software.

At iSmartRecruit, we are passionate individuals who are driven to succeed. Our work culture is characterized by international exposure, strong team spirit, high degrees of openness and innovation, and frequent collaboration across fields.

We’re proud of launching from humble beginnings into sky-high growth. Our happy customers are spread over 70+ countries and counting many more by the end of 2025.

**Key Responsibilities**:
**Campaign Management**:
Plan, execute, and optimise PPC campaigns across Google Ads, LinkedIn Ads, Facebook Ads, and other platforms to generate high-quality leads for iSmartRecruit’s SaaS products.

**Keyword Research & Strategy**:
Conduct detailed keyword research, competitor analysis, and audience targeting to improve campaign relevance and ROI.

**Ad Copy & Landing Page Optimisation**:
Create compelling ad copies and collaborate with the design team to develop high-converting landing pages tailored to the SaaS industry.

**Bid & Budget Management**:
Manage campaign budgets, adjust bids, and optimise spend for maximum ROI while staying within the allocated budget.

**Performance Tracking & Analytics**:
Monitor campaign performance metrics (CTR, CPC, conversion rate, etc.) and provide detailed analysis with actionable insights to improve campaign results.

**Retargeting & Remarketing**:
Develop and implement retargeting strategies to engage and convert prospects at various stages of the SaaS customer journey.

**A/B Testing**:
Conduct A/B testing on ads, landing pages, and targeting strategies to identify the best-performing combinations.

**Stay Updated**:
Keep up with the latest PPC trends, algorithm updates, and SaaS marketing strategies to ensure campaigns remain competitive.

**Collaboration**:
Work closely with the marketing and sales teams to align PPC strategies with broader business objectives and support lead nurturing efforts.

**Requirements**:
**Educational Background**:
Bachelor’s degree in Marketing, Digital Marketing, or a related field.

**Experience**
Minimum 2-3 years of hands-on experience managing Google Ads and PPC campaigns.
Proven track record in driving lead generation for SaaS products is mandatory.

**Technical Skills**:
Strong expertise in Google Ads, LinkedIn Ads, Facebook Ads, and other paid platforms.
Proficiency in Google Analytics, Google Tag Manager, and conversion tracking tools.
Hands-on experience with A/B testing and landing page optimisation.
Knowledge of SaaS customer acquisition funnels and marketing strategies.

**Soft Skills**:
Analytical mindset with the ability to interpret data and deliver insights.
Excellent communication and collaboration skills.
Highly organised with attention to detail.

**Preferred Qualifications**:
Experience with tools like SEMrush, Ahrefs, or other keyword research platforms.
Knowledge of programmatic advertising and display networks.
Google Ads Certification or similar credentials.

**Location**: Remote

**Why should you join our SaaS Startup?**

Working at iSmartRecruit can accelerate your career and give you the opportunity to work with world-class talent. We’re a team that loves what we do, and we all thrive on our ability to make an impact. Many benefits come with working with us, such as:

- Remote working
- International working exposure
- Future career opportunities as the business grows
- You will be given more opportunities and play various roles together
- You will get a chance to work with the true innovators
- See your initiatives and strategies deliver results
- Great job satisfaction and ownership of work
- 5 days a week working
- Flexible working hours
- Salary on the last working day
- Stipend for interns and trainees
- Monthly recreation events and fun
- Certification reimbursement

Pay: ₹20,000.00 - ₹50,000.00 per month

Schedule:

- Day shift

Work Location: In person