Digital Marketing Executive

2 weeks ago

Thane, India HR POWER PAK Full time

Experience: 2-3 years

Location: Kalyan

**Key Responsibilities**:

- **Campaign Management**:

- Collaborate with the marketing team to set campaign goals, track performance, and ensure timely delivery of all projects.
- Monitor key performance indicators (KPIs) for digital campaigns, providing regular performance reports and insights.
- **Content Creation and Management**:

- Work with designers to produce visuals, videos, and graphics that enhance campaign effectiveness.
- Optimize content for SEO to improve search engine rankings and organic reach.
- **Social Media Management**:

- Manage and grow social media accounts on platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Develop and implement social media strategies to increase brand awareness and engagement.
- Track social media metrics and adapt strategies to improve engagement and followers.
- **SEO and SEM**:

- Implement SEO strategies to drive organic traffic, including keyword research, on-page, and off-page optimization.
- Manage PPC campaigns, monitor budgets, bid strategies, and maximize ROI on paid advertising.
- **Analytics and Reporting**:

- Use tools like Google Analytics, social media insights, and CRM platforms to track and analyze digital marketing performance.
- Prepare and present regular reports on campaign performance, including insights and actionable recommendations.
- Identify trends and insights to optimize spend and improve overall marketing performance.

**Key Qualifications**:

- **Education**:

- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
- **Experience**:

- 1-2 years of experience in digital marketing, social media, or a related field.
- Experience with digital marketing tools such as Google Ads, Google Analytics, SEO tools, and social media platforms.
- **Skills**:

- Excellent written and verbal communication skills.
- Analytical mindset with experience in data-driven decision-making.

Pay: ₹25,000.00 - ₹40,000.00 per month

Schedule:

- Day shift

**Experience**:

- Digital marketing: 3 years (preferred)

Work Location: In person

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