
Digital Marketing Executive
1 day ago
**Only for Female**
**Position**: Digital Marketing Executive
**Location**: Thane
**Experience Required**:2-5 years in Digital Marketing
**Industry**: FMCG
**Key Responsibilities**:
**1. Digital Strategy & Execution**:
- Plan and execute digital marketing campaigns across platforms, including
Facebook, Instagram, LinkedIn, Google Ads, and more.
- Develop innovative strategies to increase brand visibility and engagement.
- Manage budgets, bids, and targeting to maximize ROI.
**2. Content Management**:
- Collaborate with creative teams to produce engaging content such as reels,
posts, blogs, and videos.
- Oversee the content calendar to ensure timely and relevant posts.
**3. SEO/SEM Management**:
- Conduct keyword research and optimize website content for search engines.
- Manage pay-per-click (PPC) campaigns and track performance.
**4. Social Media Management**:
- Monitor, engage, and analyse social media channels to increase audience
engagement.
- Create and manage ad campaigns on social platforms.
**5. Analytics & Reporting**:
- Track and measure the performance of all digital campaigns using tools like
Google Analytics
- Analyze campaign data to track performance metrics such as CTR, CPC, CPA,
and ROI
- Prepare detailed reports on ROI and KPIs for management review.
**6. E-commerce Support**:
- Coordinate with the e-commerce team to boost product visibility and sales across online platforms.
**7. Collaborations**:
- Identify and coordinate with influencers, bloggers, and other collaborators for brand promotion.
**8. Market Trends**:
- Stay updated on the latest digital marketing trends and tools to implement innovative solutions.
**Qualifications & Skills**:
- Bachelor is degree in Mass Media, Marketing, Digital Marketing, or a related field.
- Proven experience in digital marketing.
- Expertise in tools like Google Ads, Facebook Ads Manager, Canva, and more.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent communication and interpersonal skills.
**Job Types**: Full-time, Permanent
Pay: ₹155,204.20 - ₹480,557.35 per year
**Experience**:
- total work: 2 years (preferred)
Work Location: In person
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