Digital Marketing Executive

24 hours ago

Thane, India Human Resource Search Full time

**Only for Female**

**Position**: Digital Marketing Executive

**Location**: Thane

**Experience Required**:2-5 years in Digital Marketing

**Industry**: FMCG

**Key Responsibilities**:
**1. Digital Strategy & Execution**:

- Plan and execute digital marketing campaigns across platforms, including

Facebook, Instagram, LinkedIn, Google Ads, and more.
- Develop innovative strategies to increase brand visibility and engagement.
- Manage budgets, bids, and targeting to maximize ROI.

**2. Content Management**:

- Collaborate with creative teams to produce engaging content such as reels,

posts, blogs, and videos.
- Oversee the content calendar to ensure timely and relevant posts.

**3. SEO/SEM Management**:

- Conduct keyword research and optimize website content for search engines.
- Manage pay-per-click (PPC) campaigns and track performance.

**4. Social Media Management**:

- Monitor, engage, and analyse social media channels to increase audience

engagement.
- Create and manage ad campaigns on social platforms.

**5. Analytics & Reporting**:

- Track and measure the performance of all digital campaigns using tools like

Google Analytics
- Analyze campaign data to track performance metrics such as CTR, CPC, CPA,

and ROI
- Prepare detailed reports on ROI and KPIs for management review.

**6. E-commerce Support**:

- Coordinate with the e-commerce team to boost product visibility and sales across online platforms.

**7. Collaborations**:

- Identify and coordinate with influencers, bloggers, and other collaborators for brand promotion.

**8. Market Trends**:

- Stay updated on the latest digital marketing trends and tools to implement innovative solutions.

**Qualifications & Skills**:

- Bachelor is degree in Mass Media, Marketing, Digital Marketing, or a related field.
- Proven experience in digital marketing.
- Expertise in tools like Google Ads, Facebook Ads Manager, Canva, and more.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent communication and interpersonal skills.

**Job Types**: Full-time, Permanent

Pay: ₹155,204.20 - ₹480,557.35 per year

**Experience**:

- total work: 2 years (preferred)

Work Location: In person

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