Performance Marketing Falcon

2 days ago

Bengaluru Karnataka, India Position2 Full time

**Location**:
Bangalore, India

**Job Summary**:
Position2 seeks a highly motivated Digital Marketing Trainee to join our team, specializing in Search Engine Marketing (SEM). This is an exceptional opportunity for individuals passionate about kickstarting a career in digital marketing and excelling in a fast-paced environment.

**Responsibilities**:

- Actively contribute to creating, managing, and optimizing PPC campaigns on Google Ads, Bing Ads, and other search platforms.
- Conduct thorough keyword research and analysis to identify and capitalize on campaign opportunities.
- Vigilantly monitor and analyze campaign performance metrics such as CPC, CTR, conversion rates, and ROI.
- Play a pivotal role in developing and executing strategies to elevate campaign effectiveness and exceed business objectives.
- Collaborate extensively with the content team to craft compelling ad copy and landing pages that drive unparalleled conversions.
- Assist in astute budget management and bid adjustments to maximize campaign performance.
- Stay at the forefront of the latest SEM trends, best practices, and algorithm updates.
- Generate comprehensive reports on campaign performance, providing actionable insights and recommendations.

**Requirements**:

- Bachelor’s degree in Engineering, Marketing, or post-graduation in Marketing.
- Robust understanding of digital marketing concepts, particularly SEM and PPC.
- Familiarity with Google Ads and Google Analytics is a significant advantage.
- Exceptional analytical skills and proficiency in Excel or other data analysis tools.
- Outstanding written and verbal communication skills.
- Meticulous attention to detail with strong organizational and time-management abilities.
- Ability to thrive independently and contribute seamlessly in a team within a high-paced environment.
- Eagerness to swiftly adapt and master new tools and technologies.

**Preferred Skills**:

- Prior experience or an internship in digital marketing is a distinctive advantage.
- Certification in Google Ads is a significant asset.
- Profound knowledge of SEO principles and their correlation to SEM.
- Experience in executing A/B testing and driving conversion rate optimization (CRO).

**What We Offer**:

- Immersive hands-on training and mentorship from seasoned digital marketing professionals.
- Lucrative prospects for career growth and advancement within the company.
- Engaging, collaborative, and dynamic work environment.
- Opportunities to engage with cutting-edge business models in the US.
- Exposure to diverse facets of digital marketing beyond SEM and SEO.
- Competitive stipend/salary and potential for full-time employment following successful completion of the trainee program.

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