Performance Marketing

**Who we are**:
We are a financial services platform that leverages technology to offer our customers seamless and user-friendly products related to banking, loans, and investments. So whether it’s a savings account, credit cards, investment and payments, it's all on Jupiter. We also help users cut through the banking jargons, offer smart insights based on spending and provide users with a range of new age features to enable and make sense of their finances.

**Our journey so far**:
Jupiter was founded in 2019 by Jitendra Gupta. Best known as Citrus Pay’s founder, Jiten found himself wondering why personal finance experiences were not customer-centric when everything else like food ordering and entertainment were. That’s how our journey began in 2019, with a simple, powerful idea : to create a modern, customer-centric experience that empowers individuals when it comes to their money.

From our humble beginnings, we've strived relentlessly to make managing money easier. In 2021 when we launched we had a waitlist with over 100,000 people eager to experience the world of Jupiter - and within 10 months we crossed 1 million users. Today, we have 2.8 million + happy users on Jupiter.

Our Insights feature today tells how much and where you’ve been spending automatically, even on your other savings accounts Our Edge CSB Bank RuPay credit card is getting a lot of love for it’s head-turning transparent design, not to mention it being a rewarding experience. Our No-Penalty SIP and Daily SIP at Rs 10/- has helped scale our investments business and we have over 100,000 users investing on our platform to fulfill their money aspirations.

We've embraced cutting-edge technology, harnessed the power of data analytics, and assembled a diverse team of creative thinkers and industry experts who share our vision for a more accessible, transparent, and inclusive financial ecosystem. We’re now looking for like-minded folks to join the crew.

**Who we're looking for**:
We’re seeking a Performance Marketing Associate / Associate Manager to drive user acquisition and engagement through paid digital channels. If you’re passionate about performance marketing, data-driven decision-making, and optimizing campaigns for maximum impact, this role is for you Depending on experience, you will either be leading execution or owning end-to-end campaign strategy.

**Roles and responsibilities**:

- Campaign Strategy & Execution: Plan, set up, and optimize paid campaigns across Google Ads (Search, Display, YouTube), Meta, Programmatic, and other acquisition channels.
- Budget & Performance Management: Allocate and optimize marketing budgets to maximize ROI and improve CAC efficiency.
- Data & Analytics: Monitor campaign performance using Google Analytics, Ads Manager, and internal tools, generating insights to improve KPIs.
- Experimentation & Optimization: Conduct A/B tests on creatives, audiences, and bidding strategies to drive continuous improvement.
- Collaboration with Teams: Work closely with the Product, Brand, Content, and Design teams to align marketing efforts with business objectives.
- Reporting & Insights: Track performance metrics, identify trends, and recommend improvements to growth and efficiency.

**What is needed for this role**:

- 1-3+ years of experience in performance marketing (brand or agency) depending on the role level.
- Hands-on expertise in running and optimizing campaigns across Google Ads, Meta Ads, Affiliates & Programmatic channels
- Strong analytical skills with experience in Google Analytics, Facebook Ads Manager, and campaign tracking tools.
- Ability to analyze large datasets and translate them into actionable marketing insights.
- Experience in A/B testing, audience segmentation, and conversion rate optimization (CRO).
- Bonus: Prior experience in FinTech, startups, or e-commerce growth marketing.
- High ownership mindset—proactive problem solver who takes initiative and executes efficiently.

**Why you should work with us**:

- We like people who behave like owners, and we place a high regard on those who take ownership and see projects through to completion.
- We take pleasure in tackling meaningful problems by understanding pain points and developing intuitive experiences that delight customers.
- We appreciate those who can participate in healthy conflict and are able to commit to every decision as if it were their own. We value consent, over consensus.
- In our relentless pursuit of excellence, we consistently set higher standards. If you crave continuous learning, growth, and improvement in a dynamic environment, choosing Jupiter is the right move.

**Our Process**:

- ** Two Way Street**: An interview with the hiring manager. Do you like the role? What are your expectations? These are the answers we seek. _Pro-tip: Ask lots of questions. Assignments may be given._
- ** Culture Matters**: We don’t just value the skills we bring, we value the people we bring. This round is to see if you fit our cult