
Digital Marketing Executive
18 hours ago
**Job Information**:
Date Opened
- 05/28/2025
Job Type
- Full time
Industry
- Accounting
City
- Noida
State/Province
- Uttar Pradesh
Country
- India
Zip/Postal Code
- 201301
**About Us**:
- NextGen Group
**Key Responsibilities**:
- **
Develop and Implement Digital Marketing Strategies**:
- Develop and manage paid search and social media advertising campaigns.
- Utilize data analytics to measure and optimize campaign performance.
- **
Content Creation and Management**:
- Collaborate with the design team to create visually appealing and effective marketing materials.
- **
SEO and SEM Management**:
- Conduct keyword research and implement SEO best practices to improve website ranking and organic traffic.
- Manage and optimize PPC campaigns to maximize ROI.
- **
Social Media Management**:
- Develop and implement a social media strategy to increase brand awareness and engagement.
- Monitor and respond to social media interactions, engaging with our audience to build community and enhance brand loyalty.
- **
- Analyze campaign performance and make data-driven adjustments to improve open and conversion rates.
- **
Analytics and Reporting**:
- Track, analyze, and report on key performance metrics for all digital marketing activities.
- Use insights to refine and improve ongoing and future campaigns.
- **
Collaboration and Communication**:
- Work closely with the marketing team, sales team, and other departments to ensure cohesive and consistent messaging across all channels.
- Stay updated with industry trends and emerging digital marketing technologies and strategies.
**Qualifications**:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2-4 years of experience in digital marketing or a similar role.
- Strong understanding of SEO, SEM, PPC, social media marketing, and content marketing.
- Excellent written and verbal communication skills.
**I'm interested
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