Btl Executive
5 days ago
**Job Title**: BTL Marketing Executive
**Experience**: 1-2 Years
**Location**: Chennai
**Salary**: 2.4 LPA
**Job Description**:
Key Responsibilities:
- **Event Management**: Plan, coordinate, and execute various events such as product launches, trade shows, medical camps, and promotional activities to boost brand visibility.
- **Store Promotion Strategies**: Develop and implement strategies to drive foot traffic and increase sales at retail locations.
- **Lead Generation**: Generate and capture leads through BTL marketing activities, ensuring proper follow-up to convert leads into sales.
- **Outdoor Promotions**: Manage and execute outdoor activities, including roadshows and promotional events, to enhance brand awareness.
- **Sales Promotion**: Design and implement sales promotion campaigns to engage customers and increase brand recognition.
- **Vendor and Supplier Management**: Establish and maintain relationships with vendors and suppliers to ensure seamless execution of marketing activities.
- **Campaign Monitoring & Reporting**: Track the performance of BTL campaigns, report on their effectiveness, and make data-driven recommendations for continuous improvement.
- **Collaboration**: Work closely with the marketing and sales teams to align BTL activities with overall business goals and marketing strategies.
- **Local Store Marketing (LSM)**: Execute LSM activities and ensure they are tailored to local market needs and conditions.
- **Stay Updated**: Keep abreast of the latest trends and best practices in BTL marketing.
**Requirements**:
- 1-2 years of experience in BTL marketing or a related field.
- Strong communication and organizational skills.
- Proven experience in event management and promotional activities.
- Ability to work effectively with vendors and suppliers.
- Experience in lead generation and campaign monitoring.
- Knowledge of sales promotion strategies and techniques.
If you're passionate about marketing and looking to grow your career in a fast-paced, dynamic environment, we would love to hear from you
**Benefits**:
- Health insurance
- Provident Fund
Schedule:
- Day shift
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
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