Atl/btl Manager

1 week ago


Chennai Tamil Nadu, India Adityaram Properties Full time

Above-the-Line ATL responsibilities Campaign coordination Oversee and manage large-scale advertising campaigns across channels such as print newspapers magazines radio and billboards Media management Assist with media buying scheduling and liaising with external agencies for timely execution and tracking of ad releases Brand visibility Develop and implement campaigns that build broad brand recognition for real estate projects Below-the-Line BTL responsibilities On-site and local activations Plan and execute activities like roadshows mall kiosks and property-specific events Channel and partner management Design and execute strategies for channel partners and corporate tie-ups Customer engagement Organize and manage community and RWA Resident Welfare Association programs to connect directly with potential buyers Requirements General and strategic responsibilities Strategy and planning Develop and review integrated marketing plans and budgets aligning them with business goals Market and competitor analysis Conduct market research to understand consumer trends and identify growth opportunities Creative and agency management Manage creative briefs and coordinate with creative agencies for campaign execution Performance tracking Utilize CRM tools to monitor the sales funnel track leads and analyze campaign performance Vendor and budget management Negotiate with vendors and oversee procurement to ensure cost-efficiency Benefits EPF Bouns Insurance Appraisal Incentives



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