Assistant Marketing Manager
2 days ago
Job description:
Role: Marketing Manager
Branding And Advertising - Manager
Year Of Experience: 3 -8 Years
Industry: Retail And E-Commerce
Product Based Company
Location: Chennai
Immediate Joiners/10 Days Notice
Job Summary:
We are seeking a creative and strategic Marketing Manager to lead and execute both ATL (Above the Line) and BTL (Below the Line) marketing, Brand Promotion initiatives. The ideal candidate will be responsible for planning, implementing, and tracking marketing campaigns to build brand awareness and drive customer engagement.
Key Responsibilities:
- Develop and manage integrated marketing strategies that include ATL and BTL activities
- Plan and execute ATL campaigns (TV, radio, print, outdoor media) to increase brand visibility
- Lead BTL initiatives (events, activations, in-store promotions, direct marketing) to drive engagement and conversions
- Plan and execute marketing campaigns across digital and traditional channels
- Manage the company's brand and ensure consistent messaging
- Analyze market trends and customer needs to develop marketing strategies
- Work with sales, product, and design teams to create promotional materials
- Monitor and report on campaign performance and ROI
- Manage marketing budgets and allocate resources effectively
- Analyze campaign performance and provide reports with actionable insights
- Manage the marketing budget and ensure cost-effective campaign execution
- Brand Promotion Activities , Field
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field
- 3+ years of experience in marketing, including ATL and BTL campaign management
- Branding And Promotions..
- Strong project management and communication skills
- Experience working with agencies and cross-functional teams
- Proficiency in marketing analytics tools is a plus
Job Types: Full-time, Permanent
Pay: ₹25, ₹40,000.00 per month
Benefits:
- Health insurance
- Provident Fund
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