Meta Ads Executive

2 days ago


Udhana Surat Gujarat, India Badiya Brand Digital Marketing Company Full time

**1. Campaign Planning & Strategy**
- Develop and execute Meta Ads strategies aligned with B2B marketing goals and sales objectives.
- Identify target audiences, create buyer personas, and design effective ad funnels for lead generation.
- Research competitor campaigns and industry trends to identify new opportunities.

**2. Ad Creation & Management**
- Create, test, and manage multiple ad creatives (images, videos, ad copies, headlines).
- Set up campaigns, ad sets, and targeting in Meta Ads Manager.
- Ensure ads adhere to Meta’s advertising policies and guidelines.

**3. Lead Generation & Optimization**
- Optimize campaigns for lead quality, cost per lead (CPL), and return on ad spend (ROAS).
- Implement A/B testing on creatives, audiences, and landing pages.
- Work closely with the sales and design teams to align lead-generation goals with business objectives.

**4. Tracking & Analytics**
- Set up tracking pixels, UTM parameters, and event conversions through Meta Pixel and Google Tag Manager.
- Monitor key performance metrics such as CTR, CPC, CPM, CPL, and conversion rate.
- Prepare weekly and monthly performance reports and provide actionable insights.

**5. Budget Management**
- Manage and allocate daily, weekly, and monthly ad budgets efficiently.
- Monitor spending and performance to ensure maximum ROI.

**6. Coordination & Collaboration**
- Coordinate with content, creative, and sales teams for ad copies and creatives.

**Job Types**: Full-time, Permanent, Fresher, Internship
Contract length: 24 months

Pay: ₹10,283.58 - ₹33,522.15 per month

Work Location: In person


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