Meta Ads Executive

3 days ago

Surat Gujarat, India ADEO DISTINCTIONS & DIMENSIONS PVT LTD Full time

**Key Responsibilities**
- Develop, manage, and optimize paid campaigns on Meta platforms.
- Conduct keyword research, competitor analysis, and audience segmentation.
- Create and test ad creatives, captions, and landing pages to maximize CTR and conversion rates.
- Monitor campaign performance and prepare weekly/monthly performance reports.
- Optimize campaigns for cost efficiency (CPC, CPA, ROAS).
- Collaborate with the design and content team to ensure ad visuals and messaging align with brand objectives.
- Implement A/B testing to identify best-performing ad strategies.
- Stay updated on Meta Ads Manager policies, tools, and algorithm changes.
- Manage ad budgets, bidding strategies, and daily spend allocation.
- Track conversions through Meta Pixel and troubleshoot event tracking issues.

**Skills & Competencies**
- Strong knowledge of Meta Ads Manager and Business Suite
- Understanding of ad metrics such as CTR, CPC, CPA, ROAS, and engagement rate
- Analytical mindset with ability to interpret data and make data-driven decisions
- Creative thinking for ad copy and visuals
- Attention to detail and ability to manage multiple campaigns simultaneously
- Good communication and coordination skills

**Qualifications & Experience**
- Bachelor’s degree in Marketing, Business, or a related field
- 1-3 years of hands-on experience in managing Meta Ad campaigns
- Certification in Meta Ads (preferred)
- Basic knowledge of Google Analytics and conversion tracking tools is a plus

**Job Types**: Full-time, Permanent

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person

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