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Paid Ads Executive

3 weeks ago

Bengaluru, India Sprinto Full time

**Sprinto** is a leading platform that automates Security compliance & works with any cloud setup, and helps monitor entity-level risks and controls from a single dashboard. By raising the bar on security, Sprinto ensures compliance, healthy operational practices, and the ability to grow and scale with unwavering confidence. We are a team of
**100+ employees** & more than
**400+ customers** across
**25+ countries**. We are funded by top investment partners & have raised
**11.5M**
**USD**.

**The Role**

We are looking for a highly-driven and motivated Performance Marketing Executive to join our team. If you are looking for a place where you can gain hands-on exposure and have a direct impact, then this may be the place for you The ideal person for this role has a vast understanding of social media performance marketing and thrives in a fast-paced and dynamic work environment.

**Responsibilities**:

- Managing day-to-day ad operations for paid marketing accounts including cross-platform data analysis, bid optimization, adcopy optimization, keyword optimization (including search term addition/negation, match types, labels and enabling/disabling, quality scores), overall account optimization score, new campaign creation, tag placements, analytics tracking etc.
- Going above and beyond ad platforms to cover activities like doing cross platform optimization keeping growth and ROI in check, with CRO responsibilities around experimenting with high converting campaign structure, understanding what makes and eventually creating high-converting landing page and ad copies basis customer behavior analysis
- Ensuring timely audits of all operations including weekly, monthly and quarterly checklists and maintaining customer/prospect match lists on all platforms
- Keeping a check on the entire user journey after conversion in ad platform to their opportunity creation and closing and retention to ensure all data hygiene is in place and to see their lifetime value and optimizing accordingly

**Requirements**:

- You have 2 to 4 years of performance marketing experience, preferably in SaaS domain, of managing search and display campaigns across various platforms like google ads, microsoft ads, facebook ads, linkedin ads.
- You have built, run and optimized B2B campaigns for a minimum monthly ad spends of USD 20K primarily for an international target audience
- You have run campaigns catering to a variety of business and marketing objectives including lead generation, brand awareness and user engagement with strong focus on maximizing ROI through continuous optimization and regular feedback with key stakeholders
- You live and breathe numbers and are fanatical about understanding how multi-channel revenue attribution works including experience of working with tools like Excel, Google Sheets, and Google Analytics.
- You understand MQLs, SALs, SQLs in context of a B2B company and can work with sales and customer success teams to design campaigns to best serve their needs
- Should be familiar with Google ads editor

**Benefits**:

- Remote First Policy
- 5 Days Working With FLEXI Hours
- Group Medical Insurance (Parents,Spouse,Children)
- Group Accident Cover
- Group Term Life Insurance
- Company Sponsored Device
- Education Reimbursement Policy