
B2B Paid Ads Specialist
1 week ago
Role Overview
Were looking for a Part-Time Paid Ads Specialist who can launch, manage, and optimize Meta (Facebook & Instagram) ad campaigns focused on B2B lead generation. Youll manage the funnel end-to-end from creatives to lead tracking.
Key Responsibilities
- Launch and manage B2B lead-gen campaigns on Meta Ads (FB/IG)
- Write high-converting copy and test creative angles
- Build & manage custom/lookalike/retargeting audiences
- Track lead flow and campaign data using Google Sheets
- Collaborate with landing page team using Elementor (WordPress)
- Continuously test and optimize for CTR, CPL, ROAS, and funnel performance
Must-Have Skills
- 13+ years running Meta Ads for B2B lead gen
- Strong knowledge of Meta Ads Manager, audiences, and conversion setup
- Ability to work independently and own campaigns end-to-end
- Comfortable using Google Sheets for reporting and tracking
- Experience with Elementor to edit/update landing pages
Nice-to-Have
- Knowledge of LinkedIn Ads, Google Ads, or YouTube Ads
- Familiarity with Zapier, webhooks, or basic CRM tools
- Experience with retargeting workflows, pixel events, or lead quality scoring
What You Get
- Part-time, remote-first opportunity
- Work with a team that ships fast and cares about results
- Fixed monthly retainer with potential for performance bonuses
- Possibility to scale into a full digital growth role based on results
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