Google Ads Expert

2 days ago

Arera Colony Bhopal Madhya Pradesh, India Ecoholics Ed Tech Private Limited Full time

_**JOB DESCRIPTION**:_
- **Responsibilities**:_
- **~Campaign Management**:_
- Develop, implement, and optimize Google Ads campaigns to drive traffic, leads, and conversions._
- Conduct keyword research, ad copywriting, and ad creative development to maximize campaign performance._
- **~Bid Management**:_
- Monitor and adjust keyword bids, budgets, and targeting parameters to achieve campaign objectives within allocated budget constraints._
- Implement bid strategies and automated bidding techniques to optimize campaign performance._
- **~Audience Targeting**:_
- Utilize advanced audience targeting options such as demographics, interests, and remarketing lists to reach the most relevant audience segments._
- Develop audience segmentation strategies to tailor messaging and offers based on user characteristics and behaviors._
- **~Ad Extensions and Formats**:_
- Implement various ad extensions (e.g., site links, callouts, structured snippets) and ad formats (e.g., text ads, responsive search ads, display ads) to enhance ad visibility and engagement._
- **~Conversion Tracking and Optimization**:_
- Set up and configure conversion tracking to measure the effectiveness of Google Ads campaigns in driving desired actions such as form submissions, sign-ups, or purchases._
- Analyze conversion data to identify areas for optimization and implement strategies to improve conversion rates and return on investment (ROI)._
- **~Performance Analysis and Reporting**:_
- Monitor campaign performance metrics using Google Ads and other analytics tools._
- Prepare regular performance reports with actionable insights and recommendations for campaign optimization and improvement._
- **~Continuous Learning and Innovation**:_
- Stay updated on the latest Google Ads features, best practices, and industry trends._
- Test and experiment with new ad formats, targeting options, and optimization techniques to drive continuous improvement in campaign performance._
- **Qualifications**:_
- ~Bachelor's degree in Marketing, Advertising, Business, or a related field._
- ~Proven _**Experience managing Google Ads campaigns**_ _with a focus on driving measurable results and ROI._
- ~Google Ads certification(s) preferred._
- ~Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions._
- ~Excellent communication skills with the ability to collaborate effectively with cross-functional teams._
- ~Detail-oriented with a passion for continuous learning and innovation in digital marketing._
- ~Experience with Google Analytics and other digital marketing analytics tools is a plus._
- Job Type: _**Full Time [Work from Office]**_
- Salary: _**20,000 to 40,000**_
- Location: _**Bhopal/Indore**_

**Salary**: ₹20,000.00 - ₹41,335.15 per month

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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