Programmatic Executive

4 days ago

Bengaluru Karnataka, India DWA APAC Full time

**Company Description**
Merkle B2B is looking for a Search & Social Media Executive looking to propel their career by joining an awesome team of switched-on media professionals, working on big brands with interesting challenges and sophisticated marketers across some of our more exciting APAC accounts. This role will be reporting to the Digital Manager.

**Job Description** Programmatic Executive**

Merkle B2B is looking for a Programmatic Executive looking to propel their career by joining an awesome team of switched-on media professionals, working on big brands with interesting challenges and sophisticated marketers across some of our more exciting APAC accounts. This role will be reporting to our Programmatic Manager.

**Responsibilities**:

- Ad trafficking - Build creative placements for digital campaigns within Campaign Manager 360 (CM360)
- Campaign set up within DSPs, inclusive of pre-checklists QC, following proper hygiene check processes
- Tagging - Create and implement floodlights for accurate tracking within CM360
- Reporting - Measure and evaluate success of digital campaigns to inform investment decisions
- Deliver analysis and insights that help teams optimize digital strategies
- Provide ongoing and ad hoc analytical support to Digital Managers on day-to-day management of campaigns
- Assess new opportunities for data, inventory, targeting and ad formats
- Maintain and create pacing and KPI dashboards
- Perform regular quality assurance/quality control checks on assigned client campaigns to ensure they are running as contractes.

**Qualifications**
- Bachelor’s degree in Marketing, Business, Communications preferred
- Certifications: Google AdWords Fundamentals, Search or Display, Facebook Blueprint - not required but must have while employed with Merkle B2B
- Basic experience with adserving and DSP technologies including but not limited to - CM360, DV360, TTD
- Proficient in Excel is a must, ability to analyze, filter and interpret large data sources
- Up to date with the latest trends and best practices in digital and performance advertising

**Additional Information**
With offices in Sydney, San Francisco, Boston, Austin, Chicago, London, Munich, Bangalore, Beijing, and Singapore, Merkle B2B is the world’s largest and most respected communications agency focused on B2B Performance Marketing & Paid Media.
Part of the larger Dentsu Group, Merkle B2B delivers excellence to global and regional clients on media strategy, planning, activation, and performance.

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