Apply Now: Programmatic Marketer

Position Programmatic Marketer What You Will Be DoingWe believe that data-enabled digital capabilities and customer experiences data-driven decisions and predictive commercial insights are all essential to achieving customer value and business growth at scale The Digital organization drives this at Arrow by creating scalable innovative value-creating digital strategies capabilities and operations for the Global Components business The Programmatic Marketer is responsible for strategizing and executing programmatic advertising campaigns across multiple platforms and channels This role requires an individual who can leverage automated buying technology real-time bidding RTB and data-driven targeting to maximize campaign performance and ROI The ideal candidate will have expertise in demand-side platforms DSPs audience segmentation campaign optimization and performance analysis They will work collaboratively with cross-functional teams to ensure alignment with broader marketing objectives and continuously improve campaign effectiveness through data analysis and strategic adjustments If you re passionate about programmatic advertising technology and leveraging data to drive continuous campaign improvement while maximizing return on ad spend this is the role for you Key ResponsibilitiesStrategy Campaign Development Set clear goals and KPIs for programmatic campaigns developing strategies that utilize data-driven decision-making Actively participate in pre-campaign planning mid-campaign optimizations post-campaign evaluation and accurate programmatic reporting Work with algorithmic or artificial intelligence AI technology to make informed media buys Manage execute and optimise all real-time-bidding RTB programmatically traded campaigns Manage day-to-day relationships and negotiations with third party technology partners DSPs and publishers where private deals are required Identify high-value audiences and develop strategies for display and programmatic advertising Leverage DSPs RTB and data-driven targeting for effective media buying Execute programmatic campaigns from initial briefing stage through campaign setup maintenance optimization and final reporting Design the best media trading strategy by developing multiple campaign scenarios in consultation with teams Performance Analysis Optimization Optimize digital campaigns in DSPs and other platforms identifying quality leads and tracking their journey along the funnel Set clear KPIs such as click-through rate CTR cost-per-action CPA and return-on-ad-spend ROAS to guide optimization efforts Evaluate daily weekly campaign performance reports delivering accurate campaign results and traffic routines Use automated tools that identify and bid on the best opportunities in a fraction of a second Use real-time analytics to adjust campaigns on the fly optimizing cost-per-application CPA and cost-to-hire Work with internal data intelligence teams to leverage data to drive campaign performance Deliver timely insightful reporting and analysis on the performance of programmatic campaigns Analyze campaign parameters such as the most powerful locations and the best times of day Design engaging visuals and copy target the right audience and optimize through A B testing What we are looking for 3 years of experience in programmatic advertising with demonstrated success in campaign management Up-to-date knowledge of programmatic technology developments and implementation of tracking and retargeting strategies Strong analytical skills knowledge of digital marketing and familiarity with ad tech tools Understanding of programmatic advertising systems including real-time bidding RTB demand-side platforms DSPs and supply-side platforms SSPs Advanced understanding of Programmatic Marketing systems DSP DMP ad serving platforms Strong grasp of marketing funnels user acquisition and retention via programmatic channels High attention to detail top-notch analytical skills the ability to make data-driven decisions Excellent communication skills with ability to be the go-to-person for campaign strategy Experience working with multiple DSP platforms Experience managing campaigns across a variety of platforms Experience supporting real-time bidding RTB optimizations and strategy through ad exchange media buying Advanced knowledge of audience segmentation personalized messaging strategies Preferred Qualifications Proficiency in Dynamic Creative Optimization DCO and real-time trend monitoring Experience in holistic marketing campaign analysis and driving effectiveness of interactive campaigns Experience with privacy-first advertising approaches and knowledge of evolving regulations Experience collaborating with other channel owners Social PPC Affiliates to improve overall digital marketing performance Experience with automated systems for targeting candidates with precision Whats In It for YouAt Arrow we recognize that financial rewards and great benefits are important aspects of an ideal job That is why we offer competitive financial compensation including various compensation plans and a solid benefits package Insurance Bonus Growth Opportunity And more About ArrowArrow Electronics Inc NYSE ARW Arrow Electronics Inc NYSE ARW an award-winning Fortune 133 and one of Fortune Magazines Most Admired Companies Arrow guides innovation forward for over 220 000 leading technology manufacturers and service providers With 2024 sales of USD 27 9 billion Arrow develops technology solutions that improve business and daily life Our broad portfolio that spans the entire technology landscape helps customers create make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible Learn more at Our strategic direction of guiding innovation forward is expressed as Five Years Out a way of thinking about the tangible future to bridge the gap between what s possible and the practical technologies to make it happen Learn more at For more job opportunities please visit Location IN-KA-Bangalore IndiaTime Type Full timeJob Category Marketing and Communications