Digital Marketing Executive

5 days ago


Banashankari Bengaluru Karnataka, India PRAKRITHI INTERNATIONAL Full time

Key Responsibilities:

- Manage brand presence on platforms such as Instagram, Facebook, YouTube, LinkedIn, and emerging digital channels
- Plan and optimize paid ad campaigns (Google Ads, Meta Ads, Amazon Ads, etc.) to support product awareness and conversion
- Collaborate with creative and product teams to develop campaign assets (videos, banners, posts, influencer briefs, etc.)
- Monitor, analyze, and report on campaign performance (KPIs, ROI, engagement, conversions)
- Leverage consumer insights and trends to influence digital strategies and campaign messaging
- Oversee e-commerce marketing efforts for platforms like Amazon, Flipkart, BigBasket, etc.
- Implement SEO/SEM best practices to drive website and product page traffic
- Engage with digital influencers and content creators for collaborations and reviews



Required Skills and Qualifications:

- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field
- 1-3 years of experience in digital marketing (experience in FMCG is a plus)
- Hands-on experience with Google Ads, Facebook/Instagram Ads Manager, and analytics tools (GA4, SEMrush, etc.)
- Familiarity with e-commerce marketing platforms and online marketplace ads (Amazon, Flipkart, etc.)
- Excellent content sense, especially for fast-paced, visual FMCG marketing
- Strong project management, communication, and analytical skills
- Basic knowledge of design tools (Canva, Photoshop) and CMS platforms (Shopify, WordPress, etc.)



Preferred Skills:

- Experience working with FMCG distributors, retailers, or D2C brands
- Knowledge of influencer marketing platforms and performance tracking
- Experience running regional language or vernacular digital campaigns

Pay: From ₹25,000.00 per month

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift

Work Location: In person



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