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Product Marketing

2 weeks ago

Gurugram Haryana, India Neolytix Full time

Job Title: Product Marketing Manager (Healthcare SaaS)

Location: Gurgaon, India

About the Company

Neolytix is a fast-growing organization specializing in cutting-edge solutions for the US healthcare market. We empower healthcare providers to streamline their operations, enhance patient care, and drive practice growth. We are seeking a Product Marketing Manager to join our dynamic team in Gurgaon. This person will play a pivotal role in crafting and executing our go-to-market strategies, specifically targeting mid-market providers in the United States.

Role Overview

As the Product Marketing Manager, you will be responsible for developing and implementing comprehensive marketing strategies and programs for our suite of Healthcare SaaS products. You will work closely with cross-functional teams—Product, Sales, Customer Success, and Marketing—to ensure alignment on positioning, messaging, and market intelligence. Your deep understanding of the US healthcare landscape, particularly mid-market provider needs, will be critical to driving product adoption, revenue growth, and brand awareness.

Key Responsibilities
- Go-to-Market Strategy & Planning
- Develop and execute go-to-market strategies for new product launches and feature releases.
- Collaborate with Product Management to define release timelines, positioning, and value propositions.
- Market & Competitive Analysis
- Conduct ongoing market and competitor research to identify trends, opportunities, and threats.
- Regularly gather and analyze feedback from customers, prospects, and internal stakeholders to inform product and marketing roadmaps.
- Positioning & Messaging
- Craft compelling product messaging that resonates with mid-market healthcare providers in the US.
- Create differentiated value propositions and marketing collateral (e.g., sales decks, brochures, one-pagers) that highlight product benefits and ROI.
- Sales Enablement
- Develop and maintain a library of sales tools, including battle cards, pitch decks, and product FAQs.
- Train Sales and Account Management teams on product value propositions, target personas, and competitive differentiators.
- Content Marketing & Thought Leadership
- Work with the Content team to develop whitepapers, blog posts, webinars, case studies, and other assets that address US healthcare market challenges.
- Position the company as a thought leader in the industry by showcasing expertise in mid-market provider workflows and regulations.
- Demand Generation & Campaign Execution
- Measure campaign effectiveness and optimize for conversion, ensuring ROI targets are met.
- Cross-Functional Collaboration
- Serve as the primary liaison between Product, Sales, and Marketing teams to ensure alignment on goals and objectives.
- Participate in strategic planning sessions to influence product roadmaps based on market feedback and insights.
- Metrics & Reporting
- Define and track key performance indicators (KPIs) such as product adoption, market share, and pipeline contribution.
- Provide regular updates and recommendations to senior leadership on market opportunities and product marketing performance.

Qualifications & Skills
- Education: Bachelor’s degree in Marketing, Business, or a related field. An MBA or advanced degree in a relevant field is a plus.
- Experience:

- 5+ years of experience in B2B SaaS marketing, with at least 2-3 years focused on the US healthcare market.
- Proven track record in product marketing roles with ownership of go-to-market strategy and execution.
- Prior experience marketing to mid-market healthcare providers (physician groups, specialty practices, ambulatory centers) strongly preferred.
- Domain Knowledge: Solid understanding of US healthcare industry trends, regulatory environment (HIPAA, MACRA, etc.), and key pain points for providers.
- Marketing Expertise: Demonstrated ability to craft positioning, messaging, and content targeted to healthcare audiences; strong knowledge of digital marketing channels and best practices.
- Analytical Skills: Strong analytical mindset with the ability to interpret data, generate insights, and make data-driven recommendations.
- Collaboration & Communication: Excellent verbal and written communication skills; ability to work cross-functionally and influence without direct authority.
- Tools & Platforms: Proficiency in marketing automation (HubSpot), CRM (e.g., Salesforce), and analytics tools.
- Adaptability: Comfortable working in a fast-paced, dynamic environment with multiple priorities.

What We Offer
- Opportunity to shape the marketing strategy for a rapidly growing Healthcare SaaS product targeting a large and dynamic segment of the US healthcare market.
- Collaborative work environment that values innovation, professional growth, and team success.
- Competitive compensation and benefits package, including health insurance, paid time off, and performance-based incentives.
- Ongoing professional development and learning opportunities.

How to Apply