Marketing Executive

3 days ago

Gotri Vadodara Gujarat, India Solvix Cleantech Full time

**Key Responsibilities**:

- **Market Research & Analysis**:

- Identify and analyze market trends, customer needs, and competitor activities within the solar O&M space.
- Prepare detailed market intelligence reports to guide sales and marketing strategies.
- **Marketing Campaigns**:

- Plan and execute digital and offline marketing campaigns to promote O&M services.
- Monitor campaign performance and optimize based on data and KPIs.
- **Content Development**:

- Develop content for brochures, case studies, website, blog posts, and press releases.
- Collaborate with technical teams to translate complex technical information into compelling marketing content.
- **Lead Generation & CRM**:

- Generate qualified leads through digital marketing, webinars, trade shows, and partnerships, Company visit.
- Maintain and update CRM tools with marketing and sales leads.
- **Branding & Visibility**:

- Enhance the company's brand presence in the renewable energy market.
- Coordinate participation in industry events, trade shows, and conferences.
- **Collaboration & Reporting**:

- Work closely with the business development and technical teams to align marketing efforts.
- Prepare monthly marketing performance reports and suggest improvement strategies.

**Requirements**:

- Bachelor’s degree in Marketing, Business, Renewable Energy, or related field.
- 2-4 years of experience in marketing, preferably in solar or renewable energy industry.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects simultaneously.
- Knowledge of solar O&M services and technical basics is highly desirable.

**Preferred Qualifications**:

- MBA in Marketing or Renewable Energy Management or electrical background(B.E. Electrical)
- Familiarity with regulatory and policy landscape for solar energy in your region.
- Previous experience working with solar EPC, O&M, or energy services companies.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

**Language**:

- English (preferred)

Work Location: In person

Expected Start Date: 01/08/2025

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