Digital Marketing Executive

4 days ago

Sola Ahmedabad Gujarat, India Intelligent IT Hub Pvt. Ltd.(IIH Global) Full time

**Position Overview**:
The Senior Digital Marketing Manager will play a pivotal role in developing and executing comprehensive marketing strategies to drive brand awareness, engagement, and revenue growth. This role requires a strategic thinker with a proven track record in creating and implementing successful marketing campaigns, leading teams, and managing complex projects.

**Key Responsibilities**:

- **Strategy Development**: Lead the creation of marketing strategies aligned with company goals, including market research, target audience identification, and competitive analysis.
- **Campaign Management**: Oversee the planning, execution, and optimization of marketing campaigns across various channels (digital, print, social media, etc.).
- **Team Leadership**: Manage and mentor a team of marketing professionals, providing guidance, feedback, and support to ensure high performance and professional growth.
- **Budget Management**: Develop and manage the marketing budget, ensuring effective allocation of resources and achieving a positive return on investment (ROI).
- **Brand Management**: Maintain and enhance the company’s brand identity, ensuring consistency across all marketing materials and channels.
- **Performance Analysis**: Monitor, analyze, and report on marketing performance metrics, using data to drive decisions and improve campaign effectiveness.
- **Cross-Functional Collaboration**: Work closely with other departments (e.g., Sales, Product, and Customer Service) to align marketing initiatives with business objectives and support overall company growth.
- **Market Trends**: Stay up-to-date with industry trends, emerging technologies, and best practices to keep the marketing strategy innovative and competitive.
- **Vendor Management**: Manage relationships with external agencies, vendors, and partners to execute marketing projects and campaigns effectively.

**Qualifications**:

- **Education**: Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or advanced degree is a plus.
- **Experience**: Minimum 3 to 6 years of experience in marketing, with at least 9 years in a managerial or senior role.
- **Skills**:

- Proven experience in developing and executing successful marketing strategies and campaigns.
- Strong leadership and team management skills.
- Excellent analytical and problem-solving abilities.
- Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, marketing automation platforms).
- Exceptional written and verbal communication skills.

Pay: ₹20,000.00 - ₹50,000.00 per month

Schedule:

- Day shift

Work Location: In person

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