B2b Content Marketer

2 days ago

Bengaluru, India Infilect Technologies Full time

**B2B Content Marketer**:
Full-Time (Bengaluru ) 3 - 4 Experience

**Responsibilities**:
A) Content Planning and Development
- Run industry & SEO analysis to identify high performing relevant keywords and develop creative ideas for content creation and distribution
- Ideate., develop and streamline high quality content through Thought leadership articles, blogs, explainer videos, infographics, industry reports, client case studies, newsletters and more
- Support marketing team in building product decks, product briefs, case studies etc.
- Assist in video scripting and storytelling
- Define metrics and track the impact of your content and ensure it is aligned with our marketing goals

B) Social Media Marketing
- Be the gatekeeper of all our social media channels and improve engagement and overall web traffic
- Develop and follow a well thought out editorial calendar and find new arenas to repurpose existing content and re-distribute to boost content discoverability in creative ways
- Align and maintain social media activity as per marketing and branding objectives and assist marketing teams in running campaigns to generate leads or create awareness
- Bring new ideas to the table on how to improve company branding through PR

C) Website SEO
- Identify high intent industry keywords and plan on developing relevant search engine friendly content on a regular basis
- Create high quality backlinks to our website by identifying relevant and high DA sites. Devise a strategy on how to gather backlinks to improve company website ranking and web traffic

Skills Required:

- Experience of 3 to 4 years in content writing and copywriting from B2B SaaS company
- Excellent in writing, proofreading and editing
- Creative, original, and ability to conduct high quality research capabilities
- Have genuine interest in AI, SaaS and business trends
- Ability to plan their work well and execute diligently as per deadlines
- Good communication skills and excitement to work for a high growth, high scale start up environment
- Sincere, affable, and hardworking individual who can collaboration with other teams in the organization
- Basic knowledge in Search engine optimization, online marketing, social media marketing preferred
- Knowledge in using tools like Canva or other DIY design tools

Job Perks:

- Work with experienced global marketing director and team
- Lively and highly collaborative environment
- Tremendous growth opportunities and exploratory marketing

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