Social Media and Brand Executive

6 days ago

Gurgaon Sector Gurugram Haryana, India EventGraphia Full time

**Job Summary**:
The Social Media and Marketing Executive for EventGraphia will be responsible for crafting and executing marketing strategies that highlight our brand’s unique storytelling through wedding photography. This role demands a blend of creativity, a deep understanding of wedding & social media trends, and proficiency in digital marketing to drive engagement, generate leads, and enhance our brand’s online presence.

**Key Responsibilities**:

- **Strategy Development**:

- Develop and implement a comprehensive social media strategy tailored to attract engaged couples, wedding planners, and other industry stakeholders.
- Stay up-to-date with wedding industry trends and incorporate them into our social media and marketing strategies.
- Identify target demographics, including engaged couples, newlyweds, and families, to tailor content and campaigns that resonate with their needs and desires.
- **Content Creation & Management**:

- Create, curate, and manage all published content (including treading & engaging reels,, wedding stories,client testimonials, and behind-the-scenes footage) on social media platforms.
- Work closely with the photography team to select and showcase the best images and videos from weddings, ensuring they align with brand aesthetics.
- Design and maintain a content calendar that aligns with key wedding seasons, holidays, and special events.
- Community Management:

- **Engage with our online community by responding to inquiries, comments, and messages from potential clients**:

- Cultivate relationships with wedding influencers, bloggers, and other key figures in the wedding industry.
- Monitor and respond to reviews on social media and other platforms, ensuring high customer satisfaction and a positive brand image.

**Campaign Management**: Analytics & Reporting**:Branding & Awareness**:

- Plan and execute targeted social media campaigns, including paid ads, giveaways, and collaborations with wedding vendors & influemcers
- Collaborate with the photography team to create campaigns around specific wedding styles, themes, or photography packages.
- Track and report on the success of campaigns, focusing on lead generation, engagement, and brand visibility.
- **Analyze social media performance using tools like Instagram Insights, etc., to optimize future content and campaigns.**:

- Provide regular reports on social media activities, focusing on metrics that align with business goals such as client inquiries and bookings.
- Use insights from data to refine marketing strategies and content to better connect with our target audience.
- Ensure consistent brand messaging across all social media platforms, reflecting our commitment to capturing authentic, emotional wedding moments.
- Increase brand visibility by creatively showcasing our portfolio and client experiences through various digital channels.
- Highlight client testimonials, unique wedding stories, and successful shoots to build trust and brand loyalty

Pay: ₹45,000.00 - ₹50,000.00 per month

**Benefits**:

- Flexible schedule

Schedule:

- Day shift

Work Location: In person

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