Digital Marketing Executive

5 days ago

Noida Uttar Pradesh, India Cerebellum Academy Pvt Ltd Full time

**Digital Marketing Executive**
**Company**: Cerebellum Academy

**1. Role Summary**

Are you passionate about driving digital growth in the EdTech space? Cerebellum Academy is seeking a results-oriented Digital Marketing Executive to spearhead full-funnel growth for our NEET PG, INI-CET & FMGE preparation products. You will own traffic generation, lead acquisition, and ROI across paid and organic channels, leveraging data-backed campaigns, compelling content, and continuous experimentation. This role requires close partnership with our Product and Content teams to achieve ambitious goals.

**2. Core Responsibilities**

**Performance Marketing**
- Plan, execute, and optimise paid advertising campaigns (Meta, Google Ads, UAC, Programmatic). CAC, ROAS, Spend vs. Target.

**Organic Growth & SEO**
- Lead keyword research, on-page optimisation, and technical SEO initiatives.
- Coordinate content calendar with faculty & content team. Non-paid traffic growth, SERP rankings improvement

**Analytics & Experimentation**
- Build and maintain performance dashboards.
- Design and run A/B tests across creatives, landing pages, and pricing strategies. Test velocity, lift vs. control

**Brand & Social Media**
- Develop and own the social media strategy across YouTube, Instagram, LinkedIn, and Telegram.
- Craft engaging campaigns around key launches.Follower growth, engagement rate

**3. Required Skills & Experience**
- **3-5 years** of hands-on digital marketing experience, preferably in B2C Tech, EdTech, or a high-growth startup environment.
- **Proven Expertise**: Demonstrated command of Meta Ads Manager, Google Ads, Google Tag Manager (GTM), and Google Search Console.
- **Strong Analytical Mindset**: Proficient in Excel/Google Sheets; able to analyze data, derive insights, and translate them into actionable strategies.
- **Compelling Copywriting**: Excellent sense for creating engaging copy tailored to a medical-exam preparation audience (English + Hinglish preferred).

**4. Preferred Qualifications (Good-to-Have)**
- Familiarity with the medical entrance preparation market and competitor landscape (e.g., Marrow, PrepLadder).
- Experience scaling app-first products using tools like Universal App Campaigns (UAC) and Firebase Analytics.
- Broader digital marketing knowledge (e.g., Google Ads certifications, Meta Blueprint, HubSpot).
- Basic video editing skills or experience with design tools like Canva/Figma.

Pay: ₹450,000.00 - ₹700,000.00 per year

Ability to commute/relocate:

- Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (preferred)

**Location**:

- Noida, Uttar Pradesh (preferred)

Work Location: In person

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