Global Media Strategist

Job Category

Marketing & Communications

Job Details

**About Salesforce**

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you’ve come to the right place.

**As a Global Media Strategist you will manage paid media strategy and delivery for Salesforce’s Paid Media Campaigns in the India market, that drive engagement and pipeline. The APAC Global Media Strategy team supports a scalable global paid media model, and will serve as a regional hub of media expertise, thought leadership, and innovation to deliver effective and efficient paid media programs across the region. Your core focus will be managing the performance and growth of paid media campaigns through high-impact, measurable marketing investments that create quality pipeline and revenue growth for Salesforce in India. You will provide strategic media planning, operational rigor, and data-driven insights to ensure marketing investments deliver measurable business impact, while partnering with media agencies to deliver flawless media execution at scale. You will work cross-functionally with partners such as our media agency, ad partners, field marketing, product marketing, global integrated marketing, AdTech, campaign operations, and media intelligence teams to build effective and efficient programs.**:
**The role is based at Salesforce’s Bangalore office with an expected in-office time min 2-3 days per week.**:
**Responsibilities**:

- **Digital media planning and buying**:Responsible for regional media planning, experimentation, delivery and optimization across our portfolio of campaigns, while incorporating relevant local market insights and nuances.**:
**_Key tasks include: _**:

- **Overall responsibility for delivering quarterly paid media campaigns in partnership with the media agency.**:

- **Driving paid media performance.**:

- **Adjusting plans as required, according to evolving global and local business needs.**:

- **Delivering monthly and quarterly reports as per globally aligned rhythm of the business.**:

- **Develop media briefs**:Develop clear and strategic paid media briefs for the media agency that outline objectives, budget, audience insights, digital media mix, media KPIs, and creative available, in order to achieve the business goals and objectives.**:
**_Key tasks include: _**:

- **Deliver quarterly Field Priority Media Briefs aligned to the business priorities of the India Field Marketing team.**:

- **Share Media Briefs with the regional media agency as per agreed planning timeliness.**:

- **Media agency briefing and media plan approval**: Provide the media agency with clear media briefs, including budget, recommended media mix, audience targeting, creative formats, and KPIs. Approve final media plan developed by the agency.**:
**_Key tasks include: _**:

- **Partner with regional media agency to deliver channel plans according to the media strategy and brief, and ensure campaign delivery as planned.**:

- **Ensure creative offers and assets for local and global campaigns, aligned to media plan, are delivered to the media agency by agreed timelines.**:

- **Where required, communicate local content needs and spec requirements to creative partners to ensure creative and media integration.**:

- **Review media and channel plans delivered by the agency, ensure they deliver on the media brief, and obtain final plan approval.**:

- **Ensure that the regional media agency completes the required planning documents, as per agreed planning timelines.**:

- **Ensure delivery and performance of allocated programs and campaigns aligned to the local market.**:

- **Deliver media channel plans informed by media briefs**:In partnership with the media agency, deliver media channel plans that are informed by global and local media briefs, that deliver on the goals of the brief. Partner with global and local creative teams to ensure creative materials are delivered as per the recommended media plan.**:
**_Key tasks include: _**:

- **In partnership with the media agency, deliver quarterly media plans, informed by media briefs, and as per agreed planning timelines.**:

- **Represent the India marketing team to ensure that relevant local market nuances and insights are factored into global and local media plans, while delivering on the goals of the brief.**:

- **Complete the media strategy unified media plan as required, and in accordance with Media Finance and Media Operations procedures.**:

- **Audience targeting and messaging strategy**:Define audience segmentation and key messaging themes based on business pri