Content Writer

1 week ago

Bengaluru Karnataka, India Mutual Objects Full time

We are looking for a highly creative and strategic thinker to join our team as a **Content Writer & Strategist + Social Media Strategist**. This dual-role professional will be responsible for crafting compelling content and driving strategic growth across all digital platforms. You’ll play a key role in building brand voice, engaging our audience, and supporting marketing and business goals through storytelling, campaigns, and platform innovation.

**Key Responsibilities:Content Writing & Strategy**:

- Write engaging, high-quality content for blogs, websites, newsletters, landing pages, and campaigns.
- Develop content strategies that align with marketing objectives and target audience preferences.
- Create content calendars and maintain brand voice across all mediums.
- Conduct keyword research and SEO best practices to optimize web content.
- Collaborate with designers and video teams for multimedia content.
- Analyze performance metrics and continuously improve content effectiveness.

**Social Media Strategy**:

- Develop and execute a results-driven social media strategy across platforms (Instagram, LinkedIn, Twitter/X, Facebook, etc.).
- Manage content planning, publishing schedules, and audience engagement.
- Stay ahead of trends, platform updates, and competitors to innovate social campaigns.
- Collaborate with influencers or external partners when needed.
- Track KPIs (reach, engagement, followers, conversions) and report insights with actionable suggestions.

**Required Skills & Qualifications**:

- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- 3-6 years of experience in content creation, digital marketing, or social media strategy.
- Strong command of written English, storytelling, and copywriting techniques.
- Proficiency in tools like Canva, Hootsuite/Buffer, Meta Business Suite, Google Analytics, and SEO tools (Ahrefs, SEMrush).
- Creative mindset with an eye for design and detail.
- Ability to work independently and manage multiple projects with tight deadlines.

**Nice to Have**:

- Basic knowledge of graphic/video editing tools (Canva, Adobe Suite, CapCut).
- Knowledge of current trends in healthcare, fintech, edtech, or e-commerce (as applicable).

**Job Types**: Part-time, Contractual / Temporary, Freelance

Pay: ₹11,217.78 - ₹42,852.90 per month

**Experience**:

- Content strategy: 3 years (required)
- Social media marketing: 3 years (required)

Work Location: Remote

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