Avp - Product Marketing
2 days ago
Product Marketing at Dream11 spearheads all marketing efforts for different product areas - be it gameplay, rewards or any new product initiative. The team blends creativity with data to ensure that our users get a seamless communication journey. Through close collaborations with product managers, developers, marketing content designers & writers, the team is able to shape effective marketing content and execute their go-to-market strategy.
**Your Role**:
- Drive industry best practices for PMM and Content Strategists
- Work closely with Product, Marketing, Design teams etc & ensure successful execution of product launches and marketing initiatives.
- Create GTM strategies for products at Dream11
- Establish guidelines and standards for content creation, ensuring consistency in tone, voice, and branding across all channels
- Own a budget that aligns with business goals and adjust spending based on ROI
**Qualifiers**:
- 8+ years of experience in product marketing & content strategy with 3+yrs in leading teams
- Undertaken key growth marketing campaigns in the past
- Excellent written and verbal communication skills
**About Dream Sports**:
Dream Sports is India’s leading sports technology company with 250 million+ users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform and DreamSetGo, a sports experiences platform.
Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.
Dream11 is the world’s largest fantasy sports platform with 220 million+ users playing fantasy cricket, football, kabaddi, basketball, hockey, volleyball, handball, rugby, futsal, American football & baseball, on it. Dream11 is the flagship brand of Dream Sports, India’s leading Sports Technology company and has partnerships with several national & international sports bodies and cricketers.
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