Branding Executive

The Brand & Marketing Executive will be responsible for all branding, marketing, and social media activities within the company. This role requires a blend of creativity, strategic thinking, and hands-on execution to enhance our digital presence, drive brand awareness, and support sales activities. The executive will collaborate with various Branding agencies to ensure marketing strategies are executed.

**Key Responsibilities: Branding & Digital Marketing**:

- Coordinate the design, development, and maintenance of the company website.
- Provide necessary content and plan social media campaigns for brand and product awareness, lead generation, and engagement.
- Prepare and execute strategies for digital presence using SEO, SEM, and Google Ads to optimize digital marketing efforts.
- Identify events, platforms, and activities for brand awareness and coordinate their execution.
- Create comprehensive digital marketing strategies aligned with overall business goals and target audience.
- Maintain website appearance by enforcing content standards and ensuring visual imagery aligns with branding.
- Monitor and analyze website traffic, implementing strategies to improve organic search visibility.
- Set budgets, target specific demographics, and monitor campaign performance. Prepare regular reports on key performance indicators (KPIs) and provide insights for improvement.

**Sales Support**:

- Attend and interact with visitors at the showroom or factory & showcase our range of products and assist clients with selection by providing relevant information if required.
- Provide detailed quotations to the Sales team as and when required.
- Travel to various brick stores to interact with the Branding team and provide support.

**Social Media Management**:

- Coordinate with the branding team to create engaging posts for Facebook, Instagram, and other platforms.
- Collaborate with creative agencies and vendors for the design and development of marketing collateral.
- Schedule posts and maintain digital marketing plans, including SEO and festive calendars.
- Analyze social media performance and adjust strategies based on what works and what doesn’t.
- Develop and maintain a strong brand identity that resonates with our target audience.
- Stay updated on social media trends and utilize new tools and techniques.
- Update the company’s product image and video database.
- Perform any other tasks assigned by management. Qualifications & Skills.

**Education & Experience**:

- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred.
- Minimum of 1 year of experience in social media marketing or digital marketing.
- Experience with Meta Ads, Google Ads, and analytics platforms.

**Skills and Attributes**:

- Proficiency in content creation and various editing tools along with Excellent writing and communication skills.
- Strong organizational and planning abilities with a focus on execution.
- Creative mindset with the ability to generate engaging content and posts.
- Analytical skills to interpret data and adjust marketing strategies accordingly.
- Ability to maintain and update the company’s digital assets, including product images and videos.
- Willingness to perform additional tasks as assigned by management.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Provident Fund

Supplemental Pay:

- Performance bonus

Work Location: In person