Digital Marketer

4 hours ago


Kaithal, India NIILM University Full time

**Job Title**: Digital Marketing Executive
**Department**: Marketing & Communications

**Job Type**: Full-Time | On-Campus

**Key Responsibilities**:

- Develop and execute digital marketing strategies to promote the university's academic programs, events, and brand presence.
- Manage and grow the university’s social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube) with creative and engaging content.
- Plan and manage paid online advertising campaigns (Google Ads, Facebook/Instagram Ads, etc.).
- Perform SEO (on-page and off-page) and SEM activities to drive website traffic and improve rankings.
- Track and analyze performance metrics using tools like Google Analytics, Meta Business Suite, and SEO tools (e.g., SEMrush).
- Collaborate with content, design, and admissions teams to align digital efforts with institutional goals.
- Stay updated with the latest digital marketing trends and technologies.

**Minimum Qualifications & Experience**:

- **Bachelor’s degree** in Marketing, Digital Media, Communications, or a related field. (Master’s preferred)
- **Minimum 2 years of full-time experience** in digital marketing or a similar role.
- Proficiency in digital tools including Google Ads, Google Analytics, Facebook Ads Manager, SEO/SEM tools.
- Excellent communication, analytical, and organizational skills.

**Desirable**:

- Certification in Digital Marketing (e.g., Google Digital Garage, HubSpot, Meta Blueprint).
- Experience in educational institution marketing.
- Basic skills in Canva, WordPress, or video editing tools.

**Remuneration**:
Salary will be offered as per university norms and based on qualifications and experience.

**Application Process**:
Pay: ₹25,924.29 - ₹40,678.62 per month

**Benefits**:

- Paid time off
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

Work Location: In person



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