Digital Marketing

2 weeks ago

Coimbatore, India PSG Full time

To manage social media marketing activities for PSG Institute of Advanced Studies.
- Strong communication skills along with a customer-oriented attitude.
- Must be proficient in MS Word and PowerPoint for the purpose of creating both verbally and visually engaging reports to the Management.
- Intermediate MS Office skills with demonstrated ability to produce high quality and accurate correspondence.
- Commercial awareness to understand the target educational market and design campaigns accordingly.
- Builds workflows for sharing information between marketing automation and CRM.
- Assisting and coordinating the social networking campaign/strategy.
- Developing and integrating content marketing strategies.
- Demonstrated ability to convey a sense of urgency, openness to new ideas, inclusion and diversity, integrity, customer focus, and respect.
- Provide creative ideas for content writing on social media.
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- To effectively manage the internal workflow and engage prospective leads with all kind of communications till enrollment.
- *

**Education Qualification**:
Preferable not Mandatory: A Bachelor or Graduate Degree in business, business communications or business administration or equivalent experience.
- *

**Experience**:
Fresher to 1 year

**About the Institution**

PSG Institute of Advanced Studies was founded by PSG and Sons’ Charities trust with a vision to become an Institution of excellence in cross border mobility of faculty & students and to promote translational & high-quality research in niche areas of science and technology, as well as to create opportunities to PSG Institutions to collaborate with universities abroad.

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