Performance Marketer

**PERFORMANCE MARKETING - Google AdWords**

**Experience of working with a digital marketing agency and D2C brands required.**

**KRAs & Job Description**

Individual Contribution | Inter-department Coordination | Team Work Strategy to Implementation of Paid Ads for Google AdWords

**Work Profile -**

1- Strategize, execute, monitor, and manage campaigns across multiple platforms(organic and paid) - Google AdWords

2- Create sales funnel and lead capturing cycle

3- Manage the platform’s daily budgets, billing reconciliation, and spend pacing in adherence to allocations and desired return

4- Map ad formats to advertising objectives.

5- Plan and Optimize landing pages and website

6- Report on key performance indicators and lead generation initiatives

7- Craft effective pay-per-click text ads as well as continuously implement text ads - A/B testing.

8- Document campaign evolution to monitor the overall performance and identify best practices.

9- Explore new opportunities to grow campaigns more efficiently and effectively

10- Designing and working on performance metrics

**KRAs**:
1) Paid Ads Set up, Administration and Management:
Text | Carousal | Display | Video including Retargeting, look alike

1. Google Adwords

2. All types of ad categories

3. Budget Allocation and Optimization
- Success Metrics and MQL Goals specific

4. Emerging Media
- Podcast
- Mobile Marketing Specific
- Digital Coupon Specific
- Digital PR

2) Campaign Specific preparation with team:
1. Social Media, performance, analytics, visual and content centric web calendar preparation

2. Pages/Sliders/Banners

3. Landing Page/Forms/Microsite

4. A/B Testing

6. Social Media Creatives:

- Social Media Covers
- Social media Posting creative

7. Blogs and related Images

8. Website and Social Media Audit and Improvisation

9. Preparing interdepartmental inputs checklist for each campaign

10. Mapping with 4 quadrant strategy and manifestation plan

11. Video/Reels Content

3) SMO and ORM:
1. Project Planning with Milestones

2. Key Words analysis and Bidding

3. Reach/Submissions out for Results

4. Organic search enhancement & Metrics Definition
- Reach, Views, Shares, Comments, Followers, Subscribers and more
- Understanding at working/user level
- Hubspot | Zoho | Google Analytics | Social CRMs | G-Suite | AWS | Trello and similar project management apps
- Reports and Analysis for internal use and Clients

**You will work closely with the**:
a. Digital - Social Media and Brand ideation team

b. Content and Visual Impact teams

c. Website Management team

**You should be able to**

a. Strategize, plan and work with business orientation

b. Work in teams

c. Work in solace

d. Most important: Willingness to learn and implement

**What kind of people are we looking for? Simple**:

- We don’t like experts, we prefer people who are always willing to learn and are able to learn
- quickly
- Not a mere task taker.
- Ability to work with deliverables in mind.
- Entrepreneurial instinct beyond office cubicle
- Intelligence to do multitasking and prioritization of work
- Excellent communication skills
- written oral and articulation.
- Ability to initiate/participate with intelligence, thoughtful new ideas in business discussion and meetings.
- Instinct of exhaustive reading, research ,analysis beyond the conventional format and adding value to the deliverables
- Strong strategic bent with inclination towards learning and contributing.
- Adaptability and flexibility to work with cross-functional areas of business.
- Zeal to be driven by productivity than by activity
- Self-discipline and ability to do work with self-supervision.
- You do what you preach, or at least try
- You not only work hard, you party hard too
- You have an eye for detail

**KPIs(based on IMPACT & RoI) -**

1. Campaign Performance Metrics based on AIDAS
- Click-Through Rate (CTR) across platforms
- Conversion Rate (CR) per platform
- Cost per Click (CPC) and Cost per Conversion (CPC)
- Return on Ad Spend (ROAS) and Return on Investment (ROI)
- Impressions and Reach

2. Lead Generation and Sales Funnel

3. Budget Management and Optimization

4. Ad Format Effectiveness

5. Landing Page and Website Performance

6. Reporting and Analytics

7. A/B Testing and Ad Copy Effectiveness

8. Exploration of promotional media

9. Data-led Approach

Pay: ₹20,000.00 - ₹60,315.09 per month

**Benefits**:

- Flexible schedule

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- South Delhi, Delhi, Delhi: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Do you have experience working with a D2C brand for their paid ads and performance marketing?
- Do you have experience working with a digital agency?

**Education**:

- Bachelor's (required)

**Experience**:

- total work: 2 years (required)

License/Certification:

- Google Adwords Certification (preferred)

Pay: ₹30,000.00 - ₹40,0