Product Marketing Executive

2 weeks ago

Mysuru Karnataka, India Infopine Full time

**Product Marketing Executive**:

- 2-3 Years Experience | Mysuru | Full-Time

**Required Skills & Qualifications**:

- 2-3 years of relevant experience in product marketing
- Bachelor’s degree in Marketing, Communications, or a related field
- Proven ability to write and promote engaging content tailored to target audiences
- Strong knowledge of SEO, content marketing, and digital marketing best practices
- Hands-on experience with marketing tools such as Google Analytics, SEMrush, and social media platforms
- Excellent analytical, organizational, and project management skills
- Knowledge of B2B marketing and experience in a SaaS or tech environment is a plus.

**Key Tools & Technologies**:

- ** Content Management Systems (CMS)**: WordPress, Wix, or similar platforms.
- ** SEO Tools**: SEMrush, Ahrefs, or Moz for keyword research and optimization.
- ** Analytics Tools**: Google Analytics, Google Search Console, or similar platforms for tracking and reporting.
- ** Social Media Management**: Buffer, Hootsuite, or Sprout Social for scheduling and analyzing campaigns.
- ** Design Tools**: Canva, Adobe Creative Suite, or similar tools for creating marketing assets.

**Key Responsibilities**:
**Content Creation**:
- Collaborate with internal teams to craft product-centric narratives that highlight value propositions and solve customer pain points.
- Develop creative assets such as infographics, videos, and presentations to support campaigns.

**Content Promotion**:
- Optimize distribution channels to ensure maximum reach and lead conversions.
- Work closely with the digital marketing team to identify high-performing content and refine strategies.

**Lead Generation**:
- Design and execute inbound lead generation campaigns aligned with sales and marketing goals.
- Track and report lead acquisition metrics, including traffic, conversion rates, and ROI.
- Collaborate with sales to ensure leads are nurtured effectively through the pipeline.

**Market Research**:
- Analyze competitor strategies and industry trends to identify opportunities for content innovation.
- Gather insights on target audiences to inform content strategy and campaign development.

**Performance Analysis**:
- Measure and analyze the effectiveness of content and campaigns using analytics tools.
- Generate reports with actionable insights to optimize future campaigns.

**Expertise & Specializations**:

- Product Marketing
- Content Marketing
- SEO
- Google Analytics
- SEMrush
- WordPress
- Mailchimp
- Canva
- B2B Marketing
- SaaS Marketing

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