Digital Marketing Executive/associate

1 week ago

Mohali, India Fresco Web Services Private Limted Full time

We are looking for a qualified Senior Digital media specialist to join our team. You will lead our marketing efforts using new media and digital tools. If you know how to creatively handle various online marketing tools, like websites, podcasts, and blogs, this position is for you. You will work with different teams to coordinate our marketing, advertising, and promotional activities. Ultimately, you should be able to promote our company and increase client engagement.

**Responsibilities**:

- Coordinate the creation of digital content (e.g. website, blogs, press releases, and podcasts)
- Manage end-to-end digital projects
- Establish our and client’s web presence to boost brand awareness
- Maintain a strong online company and client’s voice through social media
- Liaise with Marketing, Sales, and Product development teams to ensure brand consistency
- Suggest and implement direct marketing methods to increase profitability
- Continually improving ROI from various digital marketing channels.
- Managing content plans for social media, and multiple brand websites to increase relevance and engagement.
- Develop optimization strategies that increase the company's search engine results/rankings.
- Research SEO keywords to use throughout the company's website and marketing materials.
- Set measurable goals that demonstrate improvement in SEO and marketing.
- Monitor daily performance metrics to understand SEO strategy performance.
- Efficiently communicate with other marketing professionals to align goals.
- Develop and implement the link-building strategy.
- Work with editorial and marketing teams to drive SEO in content creation.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Should have good knowledge of the latest trends and Google algorithm updates.
- In-depth experience with website analytics tools.
- Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO.
- Manage PPC profiles on Google AdWords, and Yahoo, Bing, and other search sites if required.
- Have to perform ad campaigns on different social media platforms - Google Ads, Facebook Ads, Instagram Ads.
- Assist in the management and tracking of keyword bids, expenditure caps, and other primary account metrics.
- Manage and retain keyword list updates.
- Provide ideas for creative copywriting.
- Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display, and other aspects of pay-per-click searching in conjunction with the client‘s objectives.

**Requirements**:

- 2+ years experience managing the complete suite of digital marketing.
- Proven work experience as a Digital media specialist.
- An ability to multitask and perform under tight deadlines.
- Strong verbal and written communication skills.

**Benefits**:

- Flexible working environment
- 5 Days working
- Leave encashment

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