Content & Branding Strategist

About the Role

We are looking for a passionate and perceptive Content & Branding Strategist to help shape and elevate the voice of Mr n Mrs Pet, India’s fastest-growing pet care brand.

We already have a creative team producing great content; what we need now is a strategic mind who can step back, see the bigger picture, and guide us on what stories we should be telling and where.

What You’ll Do

**Brand Voice & Strategy**
- Define and document the tone, personality, and voice of Mr n Mrs Pet across all content formats and channels.
- Create a long-term content strategy that connects emotional storytelling with measurable brand goals.
- Ensure every communication piece, whether it’s a social post, ad copy, or campaign, sounds consistent, authentic, and on-brand.

**Content Direction & Planning**
- Partner with creative, design, and marketing teams to plan content calendars, campaign ideas, and storytelling frameworks.
- Identify opportunities to connect with our audience through trends, conversations, and moments that matter.
- Develop narratives that highlight our purpose of building happier lives for pets and pet parents.

**Brand Development**
- Ensure visual identity, photography, and video content reflect the same brand emotion and story.
- Lead brainstorming sessions to create campaigns that bring brand values to life in a playful yet premium, warm yet credible way.
- Evolve the brand’s messaging as we expand into new verticals, products, and markets.

**Research & Insights**
- Analyze engagement data, audience behavior, and market trends to refine brand storytelling and positioning.
- Keep track of competitors and global pet brands for inspiration, differentiation, and innovation.

**Collaboration & Leadership**
- Work closely with marketing, creative, and leadership teams to ensure consistency across campaigns.
- Mentor content creators and guide them to align their tone and messaging with the broader brand vision.

Who You Are
- 2-5 years of experience in brand strategy, content marketing, or creative direction, ideally with consumer or lifestyle brands.
- A storyteller at heart who can balance strategy with creativity.
- Someone who believes brand tone is not just about words but about emotion, trust, and consistency.
- Excellent at connecting strategy to execution, defining the brand’s vision, and crafting engaging campaigns.
- A deep thinker who understands how audiences engage differently on platforms like Instagram, YouTube, Reddit, and LinkedIn.
- A pet lover or someone who genuinely connects with the idea of making pet care smarter, warmer, and more joyful.

Why Join Mr n Mrs Pet

At Mr n Mrs Pet, we are on a mission to transform how India experiences pet care, from sourcing healthy pets to offering trusted services and products.

You’ll be part of a passionate team that values creativity, innovation, and authenticity. Here, your ideas won’t just shape campaigns; they will shape how an entire generation of pet parents connects with our brand.

If you have been shaping voices that stand out and believe you can make a brand feel more alive, we’d love to meet you.

**Job Types**: Full-time, Permanent

Pay: ₹250,000.00 - ₹400,000.00 per year

Application Question(s):

- Share one brand (any industry) whose storytelling you admire and explain why.
- Why do you want to work with Mr n Mrs Pet, and how do you connect personally with our brand’s mission?
- Are you open to a full-time, in-office in Jaipur (8.5 hrs/day)? If yes, Reply: My name is [Your Name], I'm comfortable with Jaipur & full-time. I love dogs, esp. [Breed].

Work Location: In person