Digital Marketing Executive

2 weeks ago

Mumbai Maharashtra, India Team Pumpkin Full time

**Job Summary**:
As a Digital Marketing Executive, you will be responsible for planning, executing, and optimizing our digital marketing campaigns across various online platforms. You will play a key role in brand visibility, lead generation, audience engagement, and content strategy in alignment with the company's goals.

**Key Responsibilities**:

- Develop, manage, and execute digital marketing campaigns to promote the studio’s services.
- Plan and implement SEO, SEM, and PPC strategies to improve website traffic and search rankings.
- Create engaging content for the studio’s website, blog, and social media platforms (Instagram, Facebook, LinkedIn, etc.).
- Oversee and analyze performance across digital channels using tools like Google Analytics, Meta Business Suite, and others.
- Collaborate with photographers, creative team, and clients to create compelling digital campaigns.
- Monitor competitor activity and identify digital trends and insights to drive innovation.
- Coordinate online promotions, partnerships, and influencer collaborations.
- Manage and update the website regularly to ensure optimal user experience and performance.
- Prepare monthly performance reports and recommend data-driven improvements.

**Requirements**:

- Bachelor's degree in Marketing, Digital Media, Communications, or related field.
- 1+ years of experience in digital marketing (experience in a creative/media environment is a plus).
- Proficiency in SEO/SEM, Google Ads, Google Analytics, and major social media platforms.
- Strong understanding of content marketing, online branding, and audience engagement strategies.
- Excellent communication, writing, and content creation skills.
- Basic knowledge of graphic tools like Canva, Adobe Photoshop, or video editing tools is a plus.
- Ability to work independently, manage multiple projects, and meet deadlines.

**Preferred Skills**:

- Familiarity with photography, media production, or the creative industry.
- Creative flair and an eye for design and aesthetics.
- Knowledge of WordPress or other CMS platforms.

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