
Social Media Strategist
5 days ago
Job Title: Social Media Strategist
Job Description: A Social Media Strategist is responsible for planning, developing, and implementing a brand's social media strategy to enhance its online presence, increase audience engagement, and drive business goals. This role involves creating content strategies, analyzing performance metrics, and staying updated on social media trends to ensure the brand remains relevant and competitive.
Key Responsibilities:
Develop Social Media Strategy:
Create and implement a comprehensive social media strategy aligned with business goals.
Define and set clear objectives, KPIs, and target audiences for each social media platform.
Content Planning and Creation:
Work with content creators, designers, and other team members to produce high-quality, engaging content for different platforms (text, images, videos).
Create content calendars, schedule posts, and ensure consistency in brand voice and style.
Audience Engagement:
Monitor social media channels for user engagement and respond to comments, messages, and mentions in a timely manner.
Foster relationships with followers, influencers, and relevant stakeholders to build a loyal community.
Analytics and Reporting:
Track, analyze, and report on the performance of social media campaigns using tools like Google Analytics, Facebook Insights, etc.
Adjust strategies based on data-driven insights to improve reach, engagement, and conversion rates.
Trend Analysis and Innovation:
Stay up-to-date with the latest social media trends, tools, and best practices.
Identify opportunities to leverage new features or emerging platforms to benefit the brand.
Campaign Management:
Plan and execute social media advertising campaigns, including paid ads on platforms like Facebook, Instagram, LinkedIn, TikTok, and Twitter.
Manage campaign budgets and optimize ad spend for maximum return on investment (ROI).
Collaborate with Cross-functional Teams:
Work with marketing, PR, and product teams to ensure cohesive messaging across channels.
Support broader marketing initiatives and events by promoting them on social media.
Crisis Management:
Monitor social media for potential issues or negative publicity.
Develop and execute response strategies to address problems effectively and protect the brand's reputation.
Qualifications:
Bachelor's degree in Marketing, Communications, or related field.
Proven experience as a Social Media Strategist or similar role.
Strong understanding of major social media platforms and content trends.
Excellent communication skills, both written and verbal.
Creative thinking and ability to generate innovative content ideas.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
**Skills**:Social Media Strategy and Campaign Development
Content Creation and Curation
Analytics and Reporting
Community Engagement
Social Media Advertising
Trend Awareness and Innovation
Cross-functional Team Collaboration
Crisis Management
Pay: ₹12,000.00 - ₹25,000.00 per month
Schedule:
- Day shift
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
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