Marketing Executive

3 days ago

Technopark Thiruvananthapuram Kerala, India Mirox cyber security and technology Pvt Ltd Full time

**Job Summary**:
The Marketing Executive will drive the promotion of cybersecurity products and services, develop impactful marketing campaigns, and strengthen the company's brand presence. This role demands expertise in digital marketing, content creation, and industry-specific market research to attract and engage B2B and government clients.

**Key Responsibilities**:

- **Marketing Campaigns**:

- Plan, execute, and analyze targeted campaigns to generate leads for cybersecurity solutions.
- **Content Creation**:

- Develop high-quality content, including blogs, whitepapers, case studies, and social media posts, showcasing expertise in cybersecurity.
- Collaborate with technical teams to create product-centric marketing materials.
- **Brand Management**:

- Enhance the company’s reputation as a leader in cybersecurity through consistent branding.
- Manage and optimize the company’s website and social media presence.
- **Market Research**:

- Conduct research on cybersecurity trends, competitor strategies, and client needs to identify opportunities.
- Monitor the market to recommend product positioning and new service offerings.
- **Lead Generation**:

- Implement strategies to attract qualified leads through online and offline channels.
- Track and measure lead generation effectiveness using CRM tools.
- **Event Coordination**:

- Organize and manage trade shows, webinars, and client events to showcase solutions.
- Represent the company at industry events to build networks and generate interest.
- **Performance Analysis**:

- Analyze the performance of marketing activities and prepare detailed reports.
- Use insights to refine strategies and maximize ROI.
- **Collaboration**:

- Work closely with the sales and technical teams to align marketing efforts with business goals.
- Support sales initiatives with customized presentations and collateral.

**Required Skills & Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in marketing, preferably in the IT industry.
- Strong knowledge of digital marketing tools and platforms (SEO, SEM, social media, CRM).
- Excellent written and verbal communication skills.
- Ability to analyze data and create actionable insights.
- Creative thinking and problem-solving skills.
- Freshers or experienced professional with 1 or 2 years of experience can apply

Familiarity with IT trends and technology is a plus

Pay: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Language**:

- English (required)
- Malayalam (required)

Work Location: In person

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