
PPC Executive
1 week ago
**Responsibilities**:
- Set-up Google Ad Account and Google Merchant Account
- Develop, implement, and manage effective Google PPC campaigns.
- Conduct thorough keyword research and audience targeting to optimize ad spend.
- Create Landing Pages as per campaign requirement.
- Create compelling ad copies and extensions to maximize CTR and conversion rates.
- Monitor, analyze, and report on campaign performance using Google Analytics and other tools.
- Continuously optimize campaigns to improve Quality Score, lower CPC, and enhance ROI.
- Implement A/B testing strategies to refine ad performance.
- Stay updated with Google Ads best practices and algorithm changes.
- Collaborate with the content and design teams to align advertising with landing pages and marketing goals.
**Qualifications**:
- Minimum 4-5 years of proven experience managing Google Ads campaigns.
- Must be managing 8-10 different Google Ad Accounts
- Strong knowledge of PPC marketing and bidding strategies.
- Proficiency in using tools like Google Ads Manager, Google Analytics, and other tracking platforms.
- Data-driven with the ability to interpret complex data and translate it into actionable strategies.
- Google Ads certification is a plus.
- Excellent analytical, organizational, and communication skills.
- Familiarity with other PPC platforms like Bing Ads is an advantage.
**How to Apply**:
Pay: ₹15,000.00 - ₹30,000.00 per month
Schedule:
- Day shift
**Experience**:
- total work: 2 years (required)
Work Location: In person
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