
Content Creator
5 days ago
Job description
Job Title: Content & Influencer Marketing Manager - Real Estate
Location: Bangalore
Employment Type: Full-time
Experience: 2-6 years (preferred in real estate or related industry)
Job Overview:
Key Responsibilities:
Content Strategy & Execution
Develop and manage a comprehensive content calendar aligned with marketing goals.
Collaborate with internal teams, designers, and writers to maintain consistent brand messaging.
Influencer Marketing
Identify, engage, and manage relationships with real estate influencers, interior designers, lifestyle creators, and local content creators.
Negotiate and manage influencer contracts, deliverables, and performance.8
Launch influencer-led campaigns for project launches, site visits, testimonials, and virtual walkthroughs.
Monitor influencer content for brand alignment and compliance.
Digital & Social Media Marketing
Collaborate on paid campaign strategy using influencer content and organic social content.
Use insights and analytics tools to track performance and ROI of content and influencer campaigns.
A/B test content formats, posting times, and platforms to optimize engagement.
**Requirements**:
Bachelor’s degree in Marketing, Communications, Media, or a related field.
3+ years of experience in content creation or influencer marketing (real estate or luxury brand experience preferred).
Strong understanding of social media platforms (Instagram, YouTube, LinkedIn, Facebook, etc.).
Excellent communication, negotiation, and relationship-building skills.
Hands-on experience with tools like Canva, Buffer/Hootsuite, Google Analytics, and influencer platforms (e.g., Winkl, Upfluence).
Creative mindset with a strategic approach to marketing challenges.
Preferred Skills:
Knowledge of real estate trends and buyer behavior.
Basic video editing skills for reels and short-form content.
Experience working with property listing platforms and real estate CRMs.
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Pay: ₹30,000.00 - ₹65,000.00 per month
**Benefits**:
- Health insurance
- Provident Fund
**Language**:
- Hindi (preferred)
- English (preferred)
Work Location: In person
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