Social Media Executive

6 days ago

Mumbai Maharashtra, India Skrap Full time

At Skrap, we believe in the power of business storytelling to drive impactful change. Our mission is to build awareness around sustainability solutions, inspire organisations and individuals to take meaningful action. And LinkedIn plays a pivotal role in our efforts towards this.

We are looking for an experienced and creative LinkedIn Executive to join our team and lead the charge in enhancing our brand visibility and driving awareness about our work in the sustainability space.

**Key Responsibilities**:

- ** Content Strategy and Creation**: Develop and execute a comprehensive content strategy for LinkedIn. Create compelling content that is insightful, relevant and shareable.
- ** Brand Positioning**: Ensure a consistent and positive brand image on LinkedIn that aligns with our core values and messaging. Monitor industry trends and share relevant content to position Skrap as a thought leader in Zero Waste & Sustainability space.
- ** Engagement**: Actively engage with the LinkedIn community by responding to comments, messages, and participating in relevant groups and discussions
- ** Analytics and Campaigns**: Utilise LinkedIn analytics tools to track key performance metrics, monitor follower growth, and assess the impact of content. Plan and execute targeted LinkedIn campaigns to promote specific content.
- Enjoy business storytelling and can create compelling written content
- Are idea driven, creative and passionate about sustainability
- Have a minimum 3 years of business writing experience. Prior experience of managing LinkedIn accounts for businesses, with a focus on sustainability or social impact would be a plus.
- Are familiar with LinkedIn analytics tools and social media management platforms
- Have basic design/ graphics skills, with the ability to create knowledge-sharing carousel posts using platforms like Canva

**Location**:
**About us**:
Skrap is a social enterprise that helps businesses and brands adopt zero waste and sustainable solutions. Our aim is to build awareness about environmental issues and to inspire positive climate action. Our objective is to minimise waste generation and maximise waste diversion from landfills.

**Get in touch**:
If you are passionate about waste management, social impact, and leveraging LinkedIn to drive positive change, we invite you to join our team and be a part of our mission.

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