Field Sales Officer

**Position**:
Sales Officer - Dairy Products (Retail & B2B)

**Organization**:
Bankai Agrifoods Pvt. Ltd.

**Function**:
Sales

**Location**:
Vadodara

**Website**:
**Company Overview**

**Bankai Group** is a dynamic global conglomerate renowned for its expansive portfolio covering sectors such as agribusiness, composite products, FMCG, telecom services, fintech, blockchain, IT solutions, entertainment, consulting, and venture capitalism

Bankai Group entered the Indian food industry with a mission to offer high-quality products at affordable prices, aligned with its animal welfare initiative, **Amoya Happy Cow Farm**. The profits generated from milk sales at this farm are reinvested into animal care on a non-profit basis.

**Bankai Agrifoods,** under the **Amoya** brand, operates as a **for-profit organization**with a state-of-the-art manufacturing facility capable of processing 200,000 liters of milk daily. Situated on a 30-acre property near Baroda, Gujarat, this facility recently completed its first year of producing high-quality dairy products, including ghee, buttermilk, paneer, curd, and yogurt. The flagship product, Amoya Pure Ghee, is crafted to the highest standards of purity and taste, making it a trusted choice

The company aims to create an ecosystem by partnering with farmers and cow farms to produce quality products for the B2B segment while establishing the Amoya brand in the B2C market. Key products include Amoya Pure Ghee and butter, alongside by-products like paneer, flavored milk, curd, and buttermilk.

**Job Overview**

We are seeking a dynamic and target-driven **Sales Officer** to spearhead the retail and B2B sales of our premium dairy products, including Ghee, Curd, Paneer, Lassi, and Chhach. This role is focused on field sales and business development across Gujarat, primarily in Ahmedabad, Vadodara, and Surat. You will be pivotal in driving revenue growth through direct sales, marketing campaigns, and customer engagement.

**Key Responsibilities**

**Sales and Distribution Management**
- Identify and engage with target customer segments, including retailers, residential societies, HORECA (Hotels, Restaurants, Cafés/Catering), caterers, and institutional buyers.
- Conduct product demonstrations, explain product benefits, and drive sales at events and customer locations.
- Appoint new retailers, manage orders, and ensure efficient product delivery from distributors.
- Achieve sales targets across daily, weekly, monthly, and annual timelines.
- Develop and implement innovative sales and marketing strategies to promote new and existing products.
- Build strong connections with modern retail outlets, specialty stores, supermarkets, and other key retail segments to expand market reach.

**Market Analysis and Planning**
- Conduct market research to evaluate trends, competitor activities, and growth opportunities.
- Adapt sales strategies to align with market dynamics and company objectives.
- Ensure the placement of products in appropriate markets to maximize visibility and sales.
- Manage POP/POS materials and optimize retail shelf displays.

**Customer Relationship Management**
- Build and maintain strong relationships with customers and prospects.
- Address customer inquiries and resolve issues by coordinating with internal teams.
- Maintain an in-depth understanding of product features and benefits to effectively communicate value to customers.

**Credit Control and Management**
- Implement credit control measures to minimize financial risks.
- Expand the customer base through focused market development activities.

**Digital Proficiency**

**Below-the-Line (BTL) Marketing Activities**
- Plan and execute BTL activities such as product promotions in malls, residential societies, and retail outlets.

**Sales Administration and Reporting**
- Maintain accurate sales records, appointments, and complaint logs.
- Provide feedback to product teams for improvements.
- Analyze competitor products to identify opportunities and areas for differentiation.

**Work Relations**

**Internal**:

- Reporting to the Head of Sales & Marketing.
- Coordination with Production, Quality Control, Maintenance, HR, Accounts, and Dispatch teams.

**External**:

- Engage with distributors, retailers, end-consumers, and hospitality networks.
- Collaborate with marketing agencies, logistics providers, and regulatory agencies.

**Qualifications & Experience**

**Education**:

- Bachelor's Degree in Business Administration, Commerce, or equivalent.

**Experience**:

- 1-3 years of experience in modern sales of premium dairy or food products (FMCG experience preferred).
- Proven success in B2B and retail sales, including conducting BTL activities.
- Strong relationships with Class-A retail stores and familiarity with modern retail formats like DMart, Reliance, and Natures Basket.

**Skills & Competencies**:

- Fluent in Gujarati and Hindi (English preferred for B2B).
- Strong negotiation, communication, and relationshi