Google Adwords

2 days ago

Navi Mumbai Maharashtra, India Brocus IT Solutions Full time

**Job Title Google AdWords Advertiser / PPC Specialist (WFO)**

We are seeking a performance-driven Google AdWords Advertiser / PPC Specialist to create, manage, and optimize high-converting paid campaigns across Google Ads and other PPC platforms. You will be responsible for full-funnel campaign execution—from keyword research and audience targeting to bid optimization and performance analysis—aimed at achieving measurable business goals.

**Roles and Responsibilities**:

- Develop, launch, and manage PPC campaigns across Google Search, Display, YouTube, Shopping, Call-Only, and Performance Max.
- Conduct in-depth keyword research and competitive analysis to drive campaign relevance and efficiency.
- Write high-converting ad copy and collaborate with design teams to create engaging visual assets.
- Continuously monitor and optimize campaigns based on key performance metrics (CTR, CPC, CPA, ROAS).
- Implement and refine bidding strategies, budget allocations, and audience segmentation. - Run A/B and multivariate tests on ad creatives, landing pages, and targeting strategies.
- Ensure accurate tracking and attribution using Google Analytics, Google Tag Manager, UTM parameters, and conversion pixels.
- Generate insightful reports and dashboards using tools such as Google Analytics and Google Looker Studio (Data Studio).
- Stay up-to-date with Google Ads algorithm changes, new features, and industry trends to implement innovative campaign strategies.
- Collaborate closely with the SEO, content, design, and marketing teams to ensure messaging alignment and cohesive customer journeys.
- Troubleshoot and resolve issues related to campaign tracking, ad disapprovals, or conversion discrepancies.

**Qualifications**:

- 2+ years of hands-on experience managing Google Ads campaigns (Search, Display, Shopping, YouTube).
- Proficiency in Google Ads, Google Analytics, Google Tag Manager, and conversion tracking setup.
- Experience with PPC automation tools, scripts, and budget pacing tools.
- Strong analytical skills with the ability to interpret performance data and translate insights into actions.
- Proficiency in Excel or Google Sheets for data manipulation and reporting.
- Excellent verbal and written communication skills.
- Ability to craft compelling ad copy and optimize landing pages to improve conversions.
- Google Ads Certification preferred.
- Agency experience will be a plus.

**Preferred Qualifications**:

- Experience managing campaigns on Facebook Ads, LinkedIn Ads, Bing Ads, or other PPC platforms.
- Knowledge of eCommerce advertising, including Google Shopping and Performance Max. - Familiarity with Looker Studio (formerly Google Data Studio) for building performance dashboards.
- Experience with Remarketing, Custom Audiences, and Display/Video campaign strategies. - Basic knowledge of SEO and its relationship with SEM.

**Perks & Benefits**:

- Monthly Incentives
- Benefits of Insurance
- Loyalty Bonus
- Attendance Bonus
- 5 Working Days
- US Shifts

**Location**: On-Site (VASHI-NAVI MUMBAI

Pay: ₹25,000.00 - ₹32,000.00 per month

Work Location: In person

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