Digital Marketing Strategist

**Company**: Solbuggy Connect Pvt Ltd

**Designation** - Digital Marketing Strategist

**Joining Date**: Immediate/30 Days

**Qualification** - Bachelor’s or master’s degree in marketing or a related field

**Salary**-8 LPA

**Experience -** 4-5 Years

**Location** -HSR Layout, Bangalore

**Team Size**:5

**Responsibilities**:

- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Designs, builds, and maintains our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
- Maintains digital marketing staff job results by counselling and disciplining employees; and planning, monitoring, and appraising job results.
- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

**Requirements**:

- Bachelor’s or master’s degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the industry
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Ability to do result-driven Data Analysis
- Knowledge of idiosyncrasies of Paid Social Media Advertising
- Ability to implement & measure Search Engine Marketing
- Knowing the right implementation of Content Marketing
- Ability to adeptly use Mobile Marketing to target the right audience
- Skills to run Viral Marketing Campaigns
- Incorporation of Visual Advertising Skills

**About the company**

We introduce ourselves as India's fastest growing platform exclusively for the manufacturing sector, focused on MSMEs in India and connecting the industry to the expert (consultant) and thus bridging the skill &experience deficit. The resolute initiative was taken by our founder Director & CEO Mr. Arjun N in 2016 (in cc) with a vision to strengthen
the back bone of Indian manufacturing sector. We are proud to have 50k+ industries & 5k+ consultant registered with us today.

The market size is humongous and we intend to connect to each nook & cranny of India to address the need of the most inaccessible manufacturing organizations to capture significant part of the potential market. Our head office is in Bangalore and we intend to open three regional offices this year in Chennai, NCR and Pune to cover the PAN India market.

**Salary**: ₹800,000.00 - ₹1,000,000.00 per year

**Benefits**:

- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Internet reimbursement

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- HSR Layout, Bengaluru - 560102, Karnataka: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (required)

**Experience**:

- Marketing: 1 year (required)
- PPC Campaign Management: 1 year (required)
- Digital marketing: 1 year (required)
- SEO tools: 1 year (required)