Digital Marketing and Brand Strategist

3 days ago


Bengaluru, Karnataka, India NEO HEIGHTS BUILDERS & PROMOTERS PRIVATE LIMITED Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Job Title: Digital Marketing & Branding Strategist – Executive Level

Location: Bangalore

Company: Arul Group of Companies (Arul Rubbers, Arul Polymers & Neo Heights Builders)

Department: Marketing & Branding

Experience: 2–5 Years

Type: Full-Time | On-Site

About the Role:

We are looking for a passionate and results-driven Digital Marketing & Branding Strategist Executive who can strengthen the brand presence of Arul Group's verticals through targeted digital campaigns, compelling content, and creative storytelling. This role requires a balance of creative thinking and analytical skills to drive brand engagement, lead generation, and market visibility across all digital channels.

You will be responsible for executing brand-led initiatives, managing online campaigns, optimizing digital performance, and aligning marketing efforts with business objectives.

Key Responsibilities:

Brand Strategy & Identity

  • Contribute to the development and execution of brand positioning and messaging across digital platforms
  • Maintain brand consistency across all digital and offline assets
  • Work closely with the business teams to implement visual storytelling aligned with brand tone

Digital Campaign Management

  • Plan, create, and execute end-to-end digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and YouTube
  • Manage and optimize paid media (PPC) campaigns for reach, lead generation, and conversion
  • Collaborate with content and creative teams to design compelling ad creatives and video content

SEO & Website Optimization

  • Conduct keyword research and implement SEO best practices for company websites and blogs
  • Monitor website traffic, lead funnels, and performance metrics using Google Analytics, Search Console, etc.
  • Coordinate with web developers to implement enhancements, landing pages, and conversion tools

Content Creation & Social Media

  • Build and manage social media calendars and create engaging posts, reels, stories, and videos
  • Write copy for digital ads, banners, email campaigns, and internal communications
  • Monitor engagement and trends across platforms to stay ahead of digital shifts

Email Marketing & Automation

  • Design and run email campaigns through tools like Mailchimp, Zoho Campaigns, etc.
  • Build lead nurturing workflows and segment mailing lists for personalized campaigns
  • Analytics & Reporting
  • Track key performance metrics for all digital activities.
  • Generate weekly and monthly dashboards to report campaign performance and insights
  • Recommend data-driven improvements for future campaigns and budget planning

Key Skills & Tools Required:

  • Google Ads, Meta Ads Manager, LinkedIn Campaigns
  • Analytics: Google Analytics, Meta Insights, UTM tracking
  • Design Tools: Canva, Photoshop, Illustrator (optional)
  • CMS Tools: WordPress / Wix / Webflow
  • Email: Mailchimp / Zoho Campaigns / HubSpot
  • Proficiency in Microsoft Excel/PowerPoint for reporting and presentations

Qualifications:

Bachelor's or Master's in Marketing, Digital Media, Communications, or a related field

2–5 years of experience in digital marketing, branding, or communications

Strong communication skills (written + visual)

Ability to work in a fast-paced, multi-brand, multi-stakeholder environment

Preferred:

Experience in interior design, construction, EPC, or industrial product marketing

Experience with employer branding and B2B digital outreach

Video editing or reel-making experience is a plus

What You Get:

Opportunity to build and shape the digital voice of a fast-growing group

Collaborative environment with cross-functional teams across engineering, and business

Visibility across multiple industry verticals: infrastructure, interior, industrial, and global export brands

Ownership and growth in marketing strategy, leadership grooming, and branding exposure



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