
Digital Marketing and Brand Strategist
4 days ago
Job Title: Digital Marketing & Branding Strategist – Executive Level
Location: Bangalore
Company: Arul Group of Companies (Arul Rubbers, Arul Polymers & Neo Heights Builders)
Department: Marketing & Branding
Experience: 2–5 Years
Type: Full-Time | On-Site
About the Role:
We are looking for a passionate and results-driven Digital Marketing & Branding Strategist Executive who can strengthen the brand presence of Arul Group's verticals through targeted digital campaigns, compelling content, and creative storytelling. This role requires a balance of creative thinking and analytical skills to drive brand engagement, lead generation, and market visibility across all digital channels.
You will be responsible for executing brand-led initiatives, managing online campaigns, optimizing digital performance, and aligning marketing efforts with business objectives.
Key Responsibilities:
Brand Strategy & Identity
- Contribute to the development and execution of brand positioning and messaging across digital platforms
- Maintain brand consistency across all digital and offline assets
- Work closely with the business teams to implement visual storytelling aligned with brand tone
Digital Campaign Management
- Plan, create, and execute end-to-end digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and YouTube
- Manage and optimize paid media (PPC) campaigns for reach, lead generation, and conversion
- Collaborate with content and creative teams to design compelling ad creatives and video content
SEO & Website Optimization
- Conduct keyword research and implement SEO best practices for company websites and blogs
- Monitor website traffic, lead funnels, and performance metrics using Google Analytics, Search Console, etc.
- Coordinate with web developers to implement enhancements, landing pages, and conversion tools
Content Creation & Social Media
- Build and manage social media calendars and create engaging posts, reels, stories, and videos
- Write copy for digital ads, banners, email campaigns, and internal communications
- Monitor engagement and trends across platforms to stay ahead of digital shifts
Email Marketing & Automation
- Design and run email campaigns through tools like Mailchimp, Zoho Campaigns, etc.
- Build lead nurturing workflows and segment mailing lists for personalized campaigns
- Analytics & Reporting
- Track key performance metrics for all digital activities.
- Generate weekly and monthly dashboards to report campaign performance and insights
- Recommend data-driven improvements for future campaigns and budget planning
Key Skills & Tools Required:
- Google Ads, Meta Ads Manager, LinkedIn Campaigns
- Analytics: Google Analytics, Meta Insights, UTM tracking
- Design Tools: Canva, Photoshop, Illustrator (optional)
- CMS Tools: WordPress / Wix / Webflow
- Email: Mailchimp / Zoho Campaigns / HubSpot
- Proficiency in Microsoft Excel/PowerPoint for reporting and presentations
Qualifications:
Bachelor's or Master's in Marketing, Digital Media, Communications, or a related field
2–5 years of experience in digital marketing, branding, or communications
Strong communication skills (written + visual)
Ability to work in a fast-paced, multi-brand, multi-stakeholder environment
Preferred:
Experience in interior design, construction, EPC, or industrial product marketing
Experience with employer branding and B2B digital outreach
Video editing or reel-making experience is a plus
What You Get:
Opportunity to build and shape the digital voice of a fast-growing group
Collaborative environment with cross-functional teams across engineering, and business
Visibility across multiple industry verticals: infrastructure, interior, industrial, and global export brands
Ownership and growth in marketing strategy, leadership grooming, and branding exposure
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