Digital Marketing Strategist

2 weeks ago

Bengaluru Karnataka, India Sheetal Cool Products Ltd. Full time

**Roles & Responsibilities**

**Develop & Execute Marketing Strategies**Design and implement strategic marketing plans that align with overall business objectives.Conduct market research to identify trends, opportunities, and competitor activities.Utilize data-driven insights to optimize marketing initiatives and maximize ROI.

**Brand Positioning & Awareness**Strengthen the company’s brand presence across digital and traditional channels.Collaborate with the creative team to ensure brand consistency in messaging and visuals.Develop compelling content strategies to enhance brand storytelling of the organization & its clients.

**Campaign Management**Oversee the planning and execution of multi-channel marketing campaigns.Analyze campaign performance and optimize based on key performance indicators (KPIs).Work with cross-functional teams to ensure seamless execution of marketing initiatives.

**Analytics & Performance Tracking**Measure and analyze the effectiveness of marketing campaigns using key metrics.Generate reports and provide insights to improve future marketing strategies.Optimize marketing spend based on data-driven decision-making.

**Collaboration & Communication**Work closely with sales, product, and other departments to align marketing efforts with business objectives.Stay updated with industry trends and emerging marketing technologies.**Skills & Qualification**
- MBA in Marketing (Only from Top rated institutions)
- Minimum **3-4 years**of experience as a marketing strategist, marketing manager, or similar role.

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- Strategic Creative thinker and data-driven.

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- Proven track record of achieving digital marketing success and strong attention to detail & handling projects worth **50 Lakhs to 1 Crore.**

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- In-depth knowledge of CRM software and content management systems

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- Excellent communication skills, both verbal and written

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- Great leadership skills Helps shape the brand positioning and narrative while targeting the proper audience

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- Creates marketing strategies to launch and market new products

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- Ability to work with a team of marketing professionals

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- Clear written and verbal communication to express ideas and share marketing strategies

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- Desire to stay current on the latest marketing strategies and best practices

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- Varied marketing experience on different-sized accounts and different types of marketing campaigns

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- Analytical skills to evaluate the effectiveness of a campaign

Pay: ₹100,000.00 - ₹200,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Ability to commute/relocate:

- Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- What is your current salary?
- What is your expected salary?
- What is your notice period?

Work Location: In person

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