Content Strategist

3 days ago

Uttarahalli Bengaluru Karnataka, India Sporjo Full time

A leading International school in Bangalore is looking for a **Content Strategist / Digital Storyteller** to join their team ASAP

**Job Summary**:
**Responsibilities**:

- Craft and execute a social media storytelling plan that aligns with the organisation’s marketing goals.
- Research and identify trending topics and conversations that resonate with the school and target audience.
- Produce engaging and original content in various formats, including text, images, graphics, creatives, videos, and live streams.
- Establish and maintain a consistent brand voice and personality across the website and all social media channels.
- Schedule and publish content according to a detailed content calendar.
- Monitor and analyse social media metrics and track key performance indicators (KPIs) to evaluate the success of storytelling campaigns.
- Manage social media communications, including responding to comments and messages in a timely manner.
- Stay informed about the latest social media/online community trends and best practices.
- Collaborate with other marketing team members to ensure a unified brand message.
- Possess strong camera skills to capture high-quality photos and videos during various school events and activities.
- Create compelling videos and visuals that effectively highlight school events, activities, and achievements.
- Plan and execute social media campaigns in alignment with the school’s academic calendar.
- Create engaging and high-quality content for social media platforms, including written, graphic, and video content.
- Identify and engage with influencers and alumni groups. Plan and maintain a content bank for evergreen content that can be repurposed as needed.

**Requirements**:

- Proven work experience as a content strategist or similar role (at least 2-3 years).
- Expertise in multiple social media platforms and management tools.
- Excellent knowledge of social media analytics and reporting.
- Strong written and verbal communication skills.
- Experience in content creation and a creative mindset.
- Ability to adapt to and work effectively in a dynamic environment.
- Bachelor’s degree in Marketing, Communications, English, Journalism, Media, or a related field (preferred).
- Certification in Social Media Marketing or Digital Marketing (preferred).

**Skills**:

- Strategic thinking and planning abilities.
- Strong analytical skills and data-driven thinking.
- Storytelling abilities: identifying storytelling and distribution potential by platform.
- Creative mindset with an eye for detail.
- Excellent multitasking and time-management skills.
- Strong interpersonal and collaboration skills.
- Problem-solving skills and a proactive attitude.
- Familiarity with SEO and digital marketing concepts.
- Familiarity with content creation apps.

Pay: ₹50,000.00 - ₹60,000.00 per month

Schedule:

- Day shift

Application Question(s):

- Are you currently in Bangalore?
- How many years of experience do you have as a content strategist or in similar role?
- Do you have experience working on social media platforms and management tools?
- Have you completed bachelor’s degree in marketing, Communications, English, Journalism, Media, or a related field? If yes, which?
- Do you have experience in content creation?
- What is your current and expected salary?
- Are you willing to join immediately? If not, by when?

Work Location: In person

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