Sales and Marketing Executive: Fertilizers

20 hours ago

Akola, India Sagar Fabrics Full time

**Job Summary**:
The Sales & Marketing Executive (Fertilizers) is responsible for promoting and selling fertilizer products to farmers, distributors, and agri-dealers. The role involves building strong relationships with clients, achieving sales targets, conducting product demonstrations, and implementing marketing strategies to increase market penetration and brand visibility.

**Key Responsibilities**:

- **Sales & Business Development**:

- Generate new business leads and achieve monthly and annual sales targets.
- Develop and maintain relationships with farmers, agri-dealers, distributors, and retailers.
- Conduct field visits to promote fertilizer products and ensure product availability in the market.
- **Market Research & Analysis**:

- Gather market intelligence on competitors, customer preferences, and pricing trends.
- Identify potential areas for expansion and recommend sales strategies accordingly.
- **Marketing & Promotion**:

- Organize farmer meetings, crop seminars, field demonstrations, and promotional campaigns.
- Coordinate with marketing teams for local-level advertising, brochures, and promotional material.
- Assist in launching new products in assigned territories.
- **Customer Relationship Management**:

- Provide after-sales service, address complaints, and ensure customer satisfaction.
- Collect feedback from customers and report insights to management.
- **Reporting & Documentation**:

- Maintain accurate records of sales, collections, and market activities.
- Submit daily, weekly, and monthly sales reports to management.
- **Coordination**:

- Work closely with supply chain and logistics teams for timely delivery of products.
- Collaborate with agronomists and technical teams for field support and product training.

**Required Qualifications and Skills**:

- **Education**: B.Sc. (Agriculture), M.Sc. (Agri), BBA/MBA in Marketing or related field.
- **Experience**: 1-3 years in fertilizer, agri-inputs, or agrochemical sales preferred.
- **Skills**:

- Excellent communication and negotiation skills
- Strong knowledge of crops, soil, and fertilizer usage
- Ability to work independently in rural/field environments
- Basic computer and reporting skills

**Key Performance Indicators (KPIs)**:

- Achievement of sales and revenue targets
- Market share growth in assigned territory
- Number of new dealer/distributor appointments
- Farmer engagement activities conducted
- Customer retention rate

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person

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