Marketing Executive
4 days ago
**Job Title**: Marketing Executive / Digital Marketing Executive
**Location**: Jaipur
**Salary**: Upto 35k
**Industry**:IIGJ Lab
**About the Role**:
Responsible for planning, coordinating, and managing all digital marketing activities including website updates, social media campaigns, vendor coordination, and reporting. The role also involves maintaining brand quality and supporting jewellery-related content accuracy.
**Key Responsibilities**:
**Coordination & Communication**
- Facilitate intra
- and inter-departmental coordination to ensure timely execution of digital deliverables.
- Maintain documentation of communications i.e. meetings, action items, and follow-ups with agency.
- 2-3 years of experience in digital marketing coordination, performance analysis, or website management.
- Strong understanding of Google Analytics, Meta Ads Manager, SEO tools, and CMS platforms.
- Familiarity with gems and jewellery industry and grading, certification services offered.
- Excellent communication, documentation, and stakeholder management skills.
- Proficiency in Excel, PowerPoint, and reporting tools.
**Performance Monitoring & Reporting**:
- Track deliverables across digital channels including website traffic, SEO, paid media, and social engagement.
- Prepare weekly, monthly, and campaign-specific performance reports with actionable insights.
- Identify trends, gaps, and opportunities for optimization.
**Digital Media Oversight**:
- Review and evaluate digital media plans, creatives, and content calendars submitted by vendors.
- Ensure all artworks and creatives are finalized and approved from the Head of Department (HOD).
- Monitor ad spend, ROI, and vendor performance against agreed benchmarks.
**Website Management & Technical Coordination**:
- Coordinate website updates, content uploads, and bug fixes with the development team or vendor.
- Oversee SEO audits, UX enhancements, and analytics implementation.
- Ensure website performance aligns with industry standards and internal KPIs.
Actively contribute gemstone and jewellery-related insights during content evaluation and campaign planning.
- Ensure technical accuracy and relevance of all digital content related to certification, product features, and educational material.
- Collaborate with content creators to maintain authenticity and credibility in messaging.
**Job Types**: Full-time, Permanent
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
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