Marketing Executive

15 hours ago

Kottayam, India Newly Opening 4 Star resort Vagamon Full time

Duties and responsibilities

Strategic planning

Develop comprehensive marketing strategies aligned with overall business goals.

Conduct market research to identify trends, target audiences, and competitive landscapes.

Campaign development and execution

Lead the development and execution of marketing campaigns across various channels, including digital, print, and social media.

Collaborate with cross-functional teams to ensure cohesive and integrated campaigns.

Budget management

Manage the marketing budget, allocating resources effectively to achieve maximum ROI.

Conduct regular budget reviews and adjustments based on campaign performance and business priorities.

Team leadership

Recruit, train, and lead a high-performing marketing team.

Provide guidance and mentorship to team members, fostering a collaborative and innovative work environment.

Brand management

Oversee the development and maintenance of the brand identity, ensuring consistency across all marketing materials and touchpoints.

Implement strategies to enhance brand visibility and recognition.

Digital marketing

Stay abreast of digital marketing trends and technologies to ensure the company remains competitive.

Analytics and reporting

Utilize analytics tools to track and measure the performance of marketing campaigns.

Provide regular reports to the leadership team, offering insights and recommendations for optimization.

Product launches

Coordinate and execute product launches, working closely with product development and sales teams to ensure successful market entry.

Develop go-to-market strategies for new products and services.

Public relations

Oversee public relations activities to enhance the company’s public image.

Manage relationships with media outlets and key industry influencers.

Event management

Plan and execute marketing events, trade shows, and sponsorships.

Leverage events to build brand awareness and engage with target audiences.

Collaboration with sales

Collaborate with sales teams to develop sales enablement materials and ensure marketing efforts align with sales objectives.

Analyze sales data and customer feedback to refine marketing strategies.

Customer engagement

Develop strategies to enhance customer engagement and loyalty.

Implement customer feedback mechanisms to continuously improve products and services.

**Job Types**: Full-time, Permanent

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

Work Location: In person

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