Social Media Strategist

2 days ago

Chennai Tamil Nadu, India Web D School Full time

**Role Overview**

You will own the strategy, execution, and performance of our social media efforts across all 4 brands. This includes content planning, post creation (with support from designers/editors), platform management, growth experiments, analytics, and cross-team coordination.

**Key Responsibilities**
- Develop and execute content strategies aligned with brand goals and audience needs.
- Build and manage monthly content calendars for each brand (distinct tone + themes).
- Work closely with video editors, designers, trainers, and leadership to create engaging posts (reels, carousels, YouTube shorts, polls, stories, etc.).
- Monitor and optimize performance metrics: reach, engagement, lead quality, and conversions.
- Launch creative campaigns, contests, and community engagement initiatives.
- Collaborate with sales & placement teams to design lead nurturing and career-focused content.
- Handle brand storytelling using real student stories, transformation journeys, and high-value posts.
- Track insights using platform tools and prepare monthly reports with growth suggestions.

**You Must Have**
- 4-5 years of hands-on social media experience, preferably managing multiple brands.
- A strong understanding of Instagram, YouTube, LinkedIn — what works, what doesn’t.
- Proven skill in content ideation + copywriting (hooks, captions, CTA, storytelling).
- Collaborative mindset — able to coordinate across departments and move projects quickly.
- A creative eye for layouts, visual design, reels and stories (even better if you know Canva/CapCut).
- Data-minded approach — you know how to run experiments and iterate using insights.
- Comfort working in a fast-paced, multi-brand environment.

**Bonus Skills**
- Experience in education, edtech, kids content, or personal branding.
- Familiar with tools like Canva, CapCut, Meta Business Suite, YouTube Studio.
- Ability to write reel scripts or carousel frameworks.
- Basic editing (mobile or desktop) to put out quick-turnaround content.

**What You Get**
- Freedom to experiment with formats, ideas, and new content series.
- An in-house creative team to bring your ideas to life.
- Access to education leaders, storytellers, and creators.
- Real ownership, not just execution.
- A chance to grow with purpose-driven brands that actually care.

**About Us**

We are a group of fast-growing, purpose-driven brands in the education and creative space:

- **Web D School** - Career-building creative & digital courses
- **Video Superstars Academy (ViSA)** - The launchpad for video content creators
- **Zuperkidz** - Future-ready life school for children
- **Being Harsha** - Personal brand of our founder, aimed at thought leadership

We’re now looking for an experienced **Social Media Strategist** to lead our multi-brand presence across Instagram, YouTube & LinkedIn — someone who can blend storytelling with growth science, and bring a strong pulse of energy to our mission.

**Job Types**: Full-time, Permanent

Pay: ₹50,000.00 - ₹60,000.00 per month

**Benefits**:

- Paid time off
- Provident Fund

Schedule:

- Day shift
- Fixed shift
- Monday to Friday

Work Location: In person

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